Fashion
These latest must-have sneakers may not be to everyone's taste, but for beer lovers, they could really raise the bar. Heineken has managed to incorporate beer into the soles of a pair of sneakers to promote its new lager. Forget sneakers with soles that give off flashes of light with each step, or even those with built-in glitter. While fashion design may not be its usual territory, there's no doubt that Heineken has pulled out all the stops to promote its latest lager, Heineken Silver. But rather than using its prime product to fill a pint glass, the Dutch brewing giant has incorporated the b...
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The latest report from the European Union Intellectual Property Office (EUIPO), which surveyed more than 20,000 young people between the ages of 15 and 24, shows a worrying increase in the number of intentional purchases of counterfeit products over the past three years. We interviewed Julio Laporta, spokesperson and head of communication at the European organization, who unpacks the findings of this report, and looks at the causes and consequences of the phenomenon, while offering some keys for fighting this dangerous rising tide. The EUIPO has just published a study*suggesting there is curr...
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Dutch designer Iris van Herpen made an impression at her label's 15th anniversary show on July 4, by sending a spectacular vegan haute couture dress down the catwalk. In collaboration with the Magnum ice cream brand, the fashion designer drew on a technology that she masters to perfection, 3D printing, to craft a dress from leftover cocoa bean husks -- a first! Iris van Herpen is one of fashion's most avant-garde designers, creating sculptural and futuristic garments from innovative materials and techniques, while also using new technologies. The fashion designer has, in fact, been a trailblaz...
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The jackets and bags in Ryohei Kawanishi's latest collection are more unusual than they might look at first glance. The Japanese fashion designer, now based in New York, took up the challenge of creating his latest collection from used airbags. The initiative is as creative as it is conscious, reflecting the importance of using upcycling to reduce pollution from waste and refuse. Although car manufacturers are beginning to work on optimizing the management of airbag recycling, many are still discarding these safety systems because they can't be reused. Still, a handful of fashion designers are...
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Twitter wants to boost shopping from its platform by making the process easier. Like many other social networks, Twitter hopes to make a place for itself in the social network e-commerce market. And that's why the platform has chosen to introduce an option that alerts users to new product launches. Twitter is doing everything in its power to keep users connected. The social network continues to focus on developing new features related to online shopping through its platform. The latest development gives users the ability to receive alerts on the launch of certain products. Named "Product Drop...
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The fashion industry seems to be forever vaunting the merits of the metaverse, as the sector gradually starts experimenting with its famously infinite possibilities. But do consumers share this enthusiasm? On the contrary, a new survey reveals something of a gulf between the two sides' expectations, highlighting a flagrant lack of interest among US and European consumers for this new virtual world. It's all anyone seems to talk about -- or almost. In many fields, including fashion, brands have rushed headlong into the much-hyped metaverse, quickly exploring this famous world of all possibiliti...
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Virtual and augmented reality seem to be shaping the future of online shopping. And Snapchat is keen to get in on the act, unveiling a new feature called "Dress Up," for trying on clothes in augmented reality. Shopping online is set to get easier on the Snapchat app, thanks to a new shopping experience unveiled by the firm at its 2022 Snap Partner Summit. Called "Dress Up," the innovation will allow users of the social network to try on clothes virtually before potentially purchasing them in just a few clicks. The feature "brings together the best of AR fashion and try-on experiences from crea...
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Off-White is coming to TikTok. And the brand, founded by the late Virgil Abloh, is pulling out all the stops for its arrival on the Chinese social network. For Fashion Week 2022, the brand will stream its fashion show as a special immersive experience for TikTok users, offering an unprecedented dive into the world of Fashion Week that could prove pivotal. The Off-White brand will stage its "Spaceship Earth" show, billed as an "Imaginary Experience," in Paris on February 28, "in celebration of Virgil Abloh's vision," paying tribute to the American designer, who died November 28, 2021. The event...
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Everyone enjoys the sensation we get when we look back on a particularly pleasant or comforting moment. But in 2022, even nostalgia is undergoing some changes. Post-covid, the feeling has itself mutated, and new variants more adapted to this era are emerging. These new forms of nostalgia, which can be called "newstalgia" or "fauxstalgia," are linked to new trends and new aesthetics that mix the old and the contemporary, affecting many aspects of our lives. What is newstalgia? Newstalgia is the new nostalgia. A feeling that includes the desire to experience something familiar, but also somethi...
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In an English county in the greater London area, the opening of a new and very exclusive restaurant and bar has caused controversy for its dress code, requiring women to wear strappy high heels and tight dresses. At a time when questions of gender and inclusion are shaping the new contours of our society, this controversy reopens the debate on the appropriateness of requesting that women wear certain kinds of clothes, but also on the legitimacy of restaurant owners requiring their customers to dress in a certain way. It's what's sometimes known as bad buzz. Because, while the promotional campa...
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