VIDEO EXCLUSIVE: Uri Singer & Steve Gordon Explain How They Created Their Hand-Sanitizing Bracelet, FreeBand
Uri Singer and Steve Gordon came together to create of the wearable sanitizer dispenser, FreeBand. Singer, a film producer, teamed up with Gordon, a biotech entrepreneur, to create a “hand sanitizer bracelet.” “If you inadvertently or intentionally come into contact [with] something that you otherwise think may be a little sketchy, you put your thumb on top of the bracelet, give it a little squirt,” Gordon said, giving a demo of how the dispenser works. Singer said he got the idea for the product after film sets were forced to shut down because of the COVID-19 pandemic. “All productions when C...