Social media policy banning term 'Black Lives Matter' prompts Minneapolis ad agency to walk out
MINNEAPOLIS — Periscope ad agency’s parent company changed a rule forbidding employees from using “Black Lives Matter” in social media posts after 179 Minneapolis workers walked off the job on Thursday.Employees said they wanted to use the term to show solidarity with Black and racial justice protesters in the wake of the George Floyd killing, but were repeatedly told no by Wisconsin-based parent company, Quad.After the walkout, Quad agreed to give Periscope editorial independence over its social media posts and promised to release employment data by race and sex. Leaders also said they would ...
Star Tribune (Minneapolis)
Ford confirms it is ending production of Lincoln Continental forever
DETROIT — Ford Motor Co. confirmed on Thursday that it plans to end production of the luxury Lincoln Continental sedan in the U.S. at the end of 2020. A 2021 model year vehicle will be offered to the China market before the sedan says goodbye forever.“It will end for both China and the U.S. at the end of the year,” Angie Kozleski, Lincoln spokeswoman, told the Free Press. “Production is done at the end of this year. The name will go back into the vault. It has a long and rich history. But production for this vehicle will be ending at the end of this year.”The Lincoln Continental is currently b...
Detroit Free Press
How Digital Marketing Can Boost Your Business
How digital marketing can boost your business It’s no secret:today, if a company wants to put all the chances on its side to succeed,its presence on the web is essential. You still need to know how toexploit all the resources that the internet offers you! Today is therole of digital marketing. Discover the main principles of web marketingand how they will allow you to significantly boost your business.Know your target audience betterThedigital marketing gives you many analytical tools to know the profileof your visitors: interests, geographic area, time spent on the site,navigation path, the m...
FBI warns consumers about fraudulent COVID-19 antibody tests
The FBI is cautioning consumers about fraudulent COVID-19 antibody tests.Scammers are marketing the fake or unapproved tests to capitalize on public fears, make a quick buck or even just collect sensitive personal data such as Social Security numbers and Medicare information, the FBI said in the new warning.Federal officials are urging people to be wary of “claims of FDA approval” that can’t be verified and testing offers that come in the form of unsolicited telephone calls, social media ads or emails.Consumers should check the fda.gov website for an updated list of approved antibody tests and...
New York Daily News
Toyota's Prius changed everything 20 years ago
In late 1993, Takeshi Uchiyamada was tapped to develop Toyota’s flagship for the 21st century, a car to double the Corolla’s fuel economy. It would run on batteries at low speeds, gas above 30 mph, and use the engine and brakes to recharge its batteries. The Prius, which means “to go before” in Latin, debuted in Tokyo during 1995, began production in 1997, and came to the U.S. for 2000. Much has occurred since.“The Prius proved to the auto industry that an alternative-powertrain vehicle can be dependable, reduce vehicle ownership costs, strive for innovation and be a desired product,” said Ed ...
Tribune News Service
Ford Motor pulls social media advertising as part of Facebook boycott
DETROIT — Ford Motor Co. is joining Starbucks and Coca-Cola in an advertising boycott against Facebook sites as part of an effort to urge the social media giant to regulate misinformation and hate speech critics say divides a troubled nation.The Dearborn, Mich.-based automaker is now on a growing list of global companies that plan to “pause” advertising on Facebook and also on YouTube, Instagram and Twitter in the U.S. for the next 30 days, Ford spokesman Said Deep confirmed Monday.A #StopHateforProfit campaign led by a coalition of civil rights groups including the NAACP and the Anti-Defamati...
Detroit Free Press
Mark Zuckerberg reverses hate-content policy after Facebook stock nosedives
Wall Street talked and Mark Zuckerberg finally listened.The Facebook CEO did an abrupt about-face on Friday by implementing policy changes regarding hate content on his social media platform as the company’s stock nosedived.At market close, Facebook shares were down 8.3% for the day to $216.08 per share.Zuckerberg announced the changes during a virtual meeting on Friday as yet more advertisers vowed to stop advertising on Facebook, sending shares tumbling.The 36-year-old entrepreneur asserted that the company would take a more proactive stance in eliminating hateful content in ads, blocking fa...
New York Daily News
Massive firms pull ads from Facebook over 'hateful' and 'racist' content
Global products giant Unilever, which reported spending $9 billion on ads and marketing last year, on Friday became the latest large company to pull ads from Facebook over content on the platform. Telecommunications firm Verizon on Thursday also joined a pressure campaign to force the Menlo Park social media titan to take action against content seen as racist and divisive, saying it was pulling ads indefinitely.Unilever’s withdrawal of U.S. Facebook ads will last till the end of the year, and the European conglomerate said it would also stop buying ads on Twitter for the same time period. “The...
The Mercury News
Dolphins owner Steve Ross pledges $13 million to help fight systemic racism
Miami Dolphins owner Steve Ross has pledged to invest $13 million over the next four years into the RISE organization he started after the Bullygate saga of 2013 — with the goal of using sports to end systemic racism.The new financial commitment, which was announced Friday, brings Ross’ total investment in RISE — which stands for Ross Initiative in Sports for Equality — to $30 million.The national nonprofit, which was started after an NFL investigation found that Richie Incognito’s treatment of Jonathan Martin created a difficult work environment for Martin, has been using sports to educate an...
Quaker Oats getting rid of Aunt Jemima, citing 'racial stereotype.' Uncle Ben's and Mrs. Butterworth's may be next
CHICAGO — The Aunt Jemima brand, which has graced syrup and other products for more than 130 years, is being retired.And the Uncle Ben’s brand of rice and side dishes, along with Aunt Jemima’s breakfast rival, Mrs. Butterworth’s, may not be far behind.Chicago-based Quaker Oats Co., a unit of PepsiCo, announced Wednesday that it will first remove the Aunt Jemima image from its packaging, with plans to change the name at a later date. The company said it made the decision as it took a “hard look” at the brands in its portfolio.“We recognize Aunt Jemima’s origins are based on a racial stereotype,...