NBA2K
The Collegiate Esports Commissioner’s Cup (CECC) has announced a number of sponsors ahead of its live event at the Gateway Center in Atlanta, Georgia next month. CECC’s new partners for the event include hygiene brand Barbasol, Neustreet, the Leukemia and Lymphoma Society, meal replacement brand CTRL, Reveal Suits, education company Futures First Gaming, as well as HomeTown Ticketing. RELATED: ESPORTSU unveils Collegiate Esports Commissioner’s Cup event in Atlanta Set to take place May 7th-8th, the Collegiate Esports Commissioner’s Cup will feature teams from 64 American schools, with almost 5...
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Hardware manufacturer and lifestyle brand Razer has been named the official gaming chair partner of Knicks Gaming, the NBA 2K League franchise of Madison Square Garden Sports. As an official partner, Razer will outfit the Knicks Gaming training facility with gaming chairs for both its players and staff. RELATED: Anheuser-Busch named esports partner of CLG and Knicks Gaming The brand will additionally receive ‘significant brand inclusion’ across Knicks Gaming digital assets, including its official website, video assets and social media posts. Razer and Knicks Gaming also revealed that both enti...
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Global esports organisation Gen.G has unveiled a partnership with motor oil brand Mobil 1 to launch ‘The Tune Up’, a community improvement and engagement programme centred around NBA 2K. The programme will help NBA 2K players ‘tune up’ their skills in a series of tournaments offering cash prizes and coaching sessions with NBA 2K pros, alongside including an educational content series. RELATED: Gen.G creates after-school programme with SMUD The Tune Up programme runs from January 11th until May 31st and will launch with a tournament offering cash prizes of $2000 (~£1400). A second round of tour...
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American esports and online gambling company Esports Entertainment Group (EEG) has renewed its partnership with NBA 2K game publisher Take-Two for the NBA 2K League. As part of the renewal, EEG will continue to provide the 2K League with talent analytics and scouting technologies. RELATED: Esports Entertainment Group open Hoboken, NJ office The two companies will work together for the new edition of the NBA 2K League Draft and Combine, two events focused on new and emerging NBA 2K esports players. Grant Johnson, CEO of Esports Entertainment Group, commented: “We are extremely excited to contin...
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The NBA 2K League has expanded into Mexico through a partnership agreement with Spanish esports organisation DUX Gaming. The agreement will see DUX Gaming launch an NBA 2K League expansion team based in Mexico, marking the first NBA 2K League team in Latin America. RELATED: Cxmmunity to host NBA 2K tournament for HBCUs Dux Gaming is a sports organisation with teams in a variety of video game titles and Spanish football leagues. DUX Gaming’s NBA 2K League team will join the NBA 2K League next season in the spring of 2022. This new team expands on the League’s global footprint following the addi...
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Esports nonprofit Cxmmunity has partnered with Invesco QQQ Legacy Classic, an invitational basketball tournament for Historically Black Colleges and Universities (HBCUs), to hold an NBA 2K tournament. Teams from leading HBCUs will square off in an online NBA 2K tournament, and the winner will be flown to New Jersey to attend the Invesco QQQ Legacy Classic. RELATED: Cxmmunity and Version1 launch esports scholarship, mentorship programmes for HBCU students Cxmmunity is a nonprofit focused on increasing diversity in the esports and video game industries. It has focused on broadening HBCU represen...
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Canadian whisky brandCrown Royal has teamed up with Columbia Records and NBA2K teams Hawks Talon and Detroit Pistons GT to launch a music and gaming series called The Crown Crossover. The show features Columbia Records artists Quinn XCII, Joey Bada$$, CHASE B and more, playing NBA 2K against gaming influencers. Select members of Hawks Talon and Detroit Pistons GT will discuss basketball and their latest projects while sipping Crown Royal cocktails on-air. RELATED: ESPL and Warner Music India debut ‘world’s first’ synchronised song release, esports tournament Running each Wednesday through the ...
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NBA 2K League franchise Kings Guard Gaming has announced a multi-year partnership with the vision care company VSP Global Innovation Center. The partnership seeks to promote eye health in the gaming community and leverage emerging technology to improve vision performance for athletes. RELATED: NBA 2K League franchise Kings Guard Gaming partners with Acronis As a part of the deal, the VSP network optometrist Randall Fuerst has been named as the official eye doctor of the Kings Guard Gaming team. Fuerst will work with the Kings Guard Gaming athletes on personalised vision training regiments to i...
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Nets Gaming Crew, the NBA 2K affiliate of the Brooklyn Nets, has partnered with HBCU (Historically Black Colleges & Universities) Gaming to help educate students about career opportunities within the esports sector. According to the release, this is HBCU Gaming’s first partnership with a professional esports team. RELATED: Gillette partners with The Yard: HBCU Esports and CSL Esports Throughout the partnership, HBCU students will have the opportunity to compete in an intramural esports league and attend a series of educational panel events titled ‘Press Play’. These panels will be comprised of...
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Sporting goods brand Wilson has been named as the official match ball of the NBA 2K League, an esports competition jointly organised by the game developer 2K Games and the NBA. The new ball will make its debut during the first matches of the NBA 2K League on May 26th. According to the release, the ball is painted silver to amplify ‘the electronic feel of esports’. RELATED: NBA 2K League franchise Kings Guard Gaming partners with Acronis Wilson is a sporting goods brand famous for its match balls across a number of sports and is set to replace Spalding as the official ball provider for the upco...
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