Content Remains King in the Future of Video in India
With OTT fueling the accessibility of Indian content, and digital and TV now on parity, content spend in the region is expected to double in the next five years. MUMBAI, INDIA, Apr 17, 2023 - (ACN Newswire) - The Asia Video Industry Association's (AVIA) Future of Video India conference opened to a full house with a keynote conversation with Shri Apurva Chandra, Secretary, Ministry of Information and Broadcasting (MIB). Secretary Chandra stated that with OTT, Indian content has become more accessible and more acceptable to a global audience. "Quality of content has always been very good in Indi...