SalesandMarketing
GLENDALE, Ariz. — Chris Getz was only 2 years old when the Chicago White Sox came up with one of their most infamous marketing campaigns. The Sox had removed announcer Ken “Hawk” Harrelson from the broadcasting booth in 1986 and named him executive vice president in charge of baseball operations, giving him free rein to fix an organization that had stagnated after the “Winning Ugly” division championship season of 1983. “We sat down over the winter to think about what we had to sell, and what we had to sell was the Hawk,” assistant vice president for marketing Steve Schanwald told the Tribune’...
Chicago Tribune
Higher pricing fueled Stellantis NV to a record $20 billion (18.6 billion euro) net profit in 2023, an increase of 11% from 2022. Upped price points particularly in foreign markets drove the earnings growth in the third year of the company that includes Chrysler, Dodge, Jeep and Ram as well as the likes of Alfa Romeo, Citroën, DS, Fiat, Opel, Peugeot and Maserati. Although the company trumpets a higher average transaction price of $53,300 than its competitors in the United States, production disruptions and costs associated with new labor agreements last year kept North America from seeing ear...
The Detroit News
Researchers at Rutgers University have received more than $7 million to study disinformation and marketing around a proposed federal ban on menthol cigarettes and flavored cigars — with a particular focus on how such information affects Black and Hispanic smokers. Kymberle Sterling, the associate director for justice, equity, diversity, and inclusion at the Rutgers Institute for Nicotine and Tobacco Studies, will lead two studies funded by the National Institute on Minority Health and Health Disparities and the National Institute on Drug Abuse. The proposed federal ban on menthol cigarettes an...
The Philadelphia Inquirer
Sunday night, the Kansas City Chiefs delivered another Super Bowl championship. Ding dong! DoorDash here. Trophy’s on the porch. Don’t forget to tip your quarterback. Like Popeye’s wings, BetMGM’s Tom Brady/Vince Vaughn act and the dear old Budweiser Clydesdales, DoorDash ponied up for its share of Super Bowl air time. It presented the idea that most everything marketed in adjacent Super Bowl ads was deliverable. Not Jesus, of course; he’s not for sale, even if the latest products of the ongoing “He gets us” campaign is pure sales. On the other hand: Hallow, the Christian prayer app, is very m...
Chicago Tribune
Sunday night, the Kansas City Chiefs delivered another Super Bowl championship. Ding dong! DoorDash here. Trophy’s on the porch. Don’t forget to tip your quarterback. Like Popeye’s wings, BetMGM’s Tom Brady/Vince Vaughn act and the dear old Budweiser Clydesdales, DoorDash ponied up for its share of Super Bowl air time. It presented the idea that most everything marketed in adjacent Super Bowl ads was deliverable. Not Jesus, of course; he’s not for sale, even if the latest products of the ongoing “He gets us” campaign is pure sales. On the other hand: Hallow, the Christian prayer app, is very m...
Chicago Tribune
Product of the year announcement coming soon: I have chosen my 2023-2024 Sound Advice product of the year, but as is often the case with outstanding new products, the first batch sold out quickly. I’m going to wait until the product is available again before I announce the winner, hopefully by mid-March. Q. I read your recent column about outdoor TV antennas. Do you have a recommendation for a really good indoor antenna? —P.S., Cranberry Township, Pennsylvania A. I would love to find a great indoor TV antenna to recommend, but this has been a challenge for many years now. In the early days of ...
Tribune News Service
The Super Bowl is close and brands are, once again, paying millions to get advertisements on the broadcast. Advertisement space sold out in November, said The Hollywood Reporter, and it cost as much as $7 million for a 30-second ad during the game. The big ads we know about are one from Lionel Messi for Michelob Ultra, a Jenna Ortega Doritos commercial, and a major push from Bud Light to reshape its image. It's debated among advertisers and academics if it is worth the cost. On one hand, brands are practically guaranteed 100 million viewers. On the other hand, viewers can be judgmental and rea...
The San Diego Union-Tribune
CHICAGO -- Times have been tough for Black-owned book stores. Right after the holiday season, Chicago institutions Semicolon Bookstore & Gallery and Da Book Joint both announced that they would be closing their locations. But thanks to the efforts of their owners and community members who stepped in, the two businesses have been able to rebound. Semicolon pivoted into a new space and Da Book Joint is staying the course, according to a Facebook post by Courtney Woods, co-owner of the Da Book Joint: “Somewhere in between the random acts of generosity, motivational speeches from current customers...
Chicago Tribune
ST. LOUIS — Anheuser-Busch InBev is hoping its trio of Super Bowl commercials will win back drinkers who have sworn off Bud Light after the brand's work with a transgender influencer sparked a boycott and tanked sales. It's a marketing move experts say won't work immediately but could set the stage for a comeback. The company announced that it will air three different commercials on Feb. 11 during the Super Bowl broadcast. Teasers for the ad spots show soccer star Lionel Messi ordering a Michelob Ultra at a sandy shack with friends, Budweiser's iconic Clydesdales galloping in the snow and foot...
St. Louis Post-Dispatch
General Motors Co. appointed Kristian Aquilina, current GM Canada vice president, vehicle sales, service and marketing, to GM Canada president and managing director, effective immediately, the Detroit automaker said Monday. Aquilina will report to Marissa West, who was recently appointed senior vice president and president, GM North America. West was previously president and managing director of GM Canada. “It’s an exciting time to step into the role of president and managing director as GM Canada enters 2024 with incredible growth across the entire business,” Aquilina said in a statement. “I ...
The Detroit News
閲覧を続けるには、ノアドット株式会社が「プライバシーポリシー」に定める「アクセスデータ」を取得することを含む「nor.利用規約」に同意する必要があります。
「これは何?」という方はこちら