Rural e-commerce is making Chinese farmers more vulnerable
Rural e-commerce is a huge success story—unless you’re a farmer. Even if a program is not profitable, tech giants still reap market share and reputation; governments realize political achievements; consumers get good prices for agricultural products.A few villages have won big with e-commerce. Jingdong claimsits flagship corporate social responsibility project, “Running Chicken,” has helped farmers in Wuyi “increase their annual income by several thousand RMB each.” But it’s a winner-take-all system, and many products fail. And when a product fails in this market, the rural communities behind ...
China looks to robots, big data to drive agriculture forward
China wants robots and big data to drive the rural revival, according to a digital agriculture plan released Monday.Why it matters:The Xi Jinping leadership has vowed to bridge China’s urban-rural gap, which dates back to the Mao era. It has settled on digital agriculture as the answer.Digitalizing farming can raise average incomes and mobilize the rural consumer class. The next wave of growth will come not from top-tier urban hubs such as Beijing or Shanghai but from lesser-known third and fourth-tier cities.Details:The “Digital Agriculture and Rural Area Development Plan 2019-2025” acknowled...