accessories
These latest must-have sneakers may not be to everyone's taste, but for beer lovers, they could really raise the bar. Heineken has managed to incorporate beer into the soles of a pair of sneakers to promote its new lager. Forget sneakers with soles that give off flashes of light with each step, or even those with built-in glitter. While fashion design may not be its usual territory, there's no doubt that Heineken has pulled out all the stops to promote its latest lager, Heineken Silver. But rather than using its prime product to fill a pint glass, the Dutch brewing giant has incorporated the b...
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Online platforms that are precursors of the metaverse vision for the internet's future are already serving as workrooms to develop products destined for real-life sale. From sneakers sketched in the virtual world but produced in the real one, to designers who preview clothes on avatars before making them -- the barrier between digital and tangible is thinning. "In real life, it's extremely expensive to make any product," said French couture designer Julien Fournie, who runs his own eponymous fashion house. Online is "a place of openness to test things virtually and recreate an extremely precis...
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Every Christmas, there are a few tech products that show up repeatedly under Christmas trees all over the world. And this year, it appears that the metaverse was a major Christmas winner in tandem with virtual reality headsets. We give you the lowdown. There's no mistaking the signs. In any case, they point to a trend, particular interest for a product or a service. On Christmas Day, the most popular application in the App Store was Oculus, a virtual reality application created by Meta. It allows those who own the brand's famous Oculus VR headset, to customize it and manage it from their smart...
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The metaverse vision for the internet is far from reality, but brands from Ferrari to Nike are already rushing in to experiment and build an audience, in part for fear of missing out. The clamor over virtual goods comes amid feverish predictions that the metaverse -- a virtual reality version of the internet -- will eventually replace the web of today. But some virtual worlds, for example the Fortnite and Minecraft games or the Roblox platform, are already open for business. "I think a lot of it is experimentation," said Ryan Mullins, founder of virtual sneaker app Aglet. "If it turns out that...
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What will be the top trends of 2022? With the end of the year fast approaching, Pinterest is looking ahead to the incoming trends in decoration, fashion, beauty, travel and even cooking. After another year of lockdowns, restrictions and often gloomy news, internet users are looking for originality and color, and they're certainly not averse to breaking with convention. With 400 million users worldwide, Pinterest has identified 175 emerging trends that may well shape 2022. Originality and retro inspirations When it comes to beauty, watch out for eyelids, teeth and even skin being adorned with j...
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Facebook and iconic eyewear brand Ray-Ban on Thursday launched their new smart glasses, the latest effort in a tricky, niche market but which the social media giant sees as a step toward its future. The "Ray-Ban Stories" shades can take pictures and video upon the wearer's voice commands, and the frames can connect wirelessly to Facebook's platform through an app. "We took our Wayfarer (frames), born in 1952, and we reinvented the design squeezing in some cool technology," said Fabio Borsoi, global research and design director at the EssilorLuxottica group, Ray-Ban's maker. Facebook is wading ...
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The connected watch sector is booming, thanks in large part to a solid leader, Apple, which alone represents 100 million users, and relative outsiders Samsung and Garmin, which are growing strongly. The market is also booming with entry-level smartwatches, sales of which have increased by 547% in one year. The Apple Watch counts more than 100 million users. Apple's connected watch continues to be a runaway hit, even though its market share has dropped slightly from 30.1% to 28% due to fierce competition. The connected watch market is in fine form and has grown by 27% in one year in terms of sh...
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Tencent and Alibaba remain in Chinese governmental crosshairs after the announcement of new guidelines to curb anti-competitive practices. Decidedly, in 2021, China is wary of its technology giants. After successive investigations into Chinese companies in the interest of preserving national security data, the Communist government has announced a new project to further control the power of certain companies. A new legal text published on August 17 by the State Administration for Market Regulation includes a list of behaviors considered harmful to consumers. The goal is to prevent Internet com...
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Intel, the world's leading semiconductor manufacturer, has just unveiled the new brand identity for both old and new graphics projects: Arc. This is an opportunity for the sector to see an unprecedented new competitor at a time when the price of graphics cards has taken off. Intel adds a string to its bow. Long overtaken by NVIDIA and AMD in the graphics card market, Intel wants to make its mark. The Arc brand hopes to establish itself in the hyper-competitive environment of consumer graphics cards. This could be a boon for gamers, as prices have exploded due to the shortage of semiconductor c...
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If there's one sector that doesn't seem to be struggling, it's the market for counterfeit goods. It owes this robust economic health to the luxury sector, copying designer creations and selling fake versions at lower prices. Brands such as Louis Vuitton and Gucci are among the most sought-after names among consumers looking for fake products. When it comes to counterfeiting, not all luxury brands are equal, it seems. A Uswitch study looked at the most popular brands among consumers of counterfeit goods. It turns out that the majority of counterfeit shoppers are looking to buy "Rolex" watches.....
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