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An “AI-powered” advertisement for the sportswear company Under Armour has become the subject of a fervent debate on the use of artificial intelligence (AI) to repurpose commercials. Wes Walker, the director behind the one-minute-long spot called it an “AI-powered sports commercial”. It was posted on social media by Walker, Under Armour, and British boxer Anthony Joshua. Yet several directors and others in the industry were quick to criticise it as a spot that used previous footage of the British boxer shot two years prior. Director Gustav Johansson wrote in the comments of the social media pos...
Euronews (English)
The UK’s advertising watchdog has reversed its ruling regarding a Calvin Klein poster which presented British musician FKA twigs as a "stereotypical sexual object". The advert was banned in January after the Advertising Standards Authority (ASA) received two complaints that the image was "overly sexualised" and objectified women. The decision has been reviewed due to the ASA's concern "that our rationale for banning the ad was substantially flawed." "After careful thought, our council, the independent jury that decides whether UK ads break the rules, considers that the image was not sexually e...
Euronews (English)
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