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By Archis Chowdhury In March, just the month before the official commencement of the 2024 Lok Sabha elections, Facebook saw a massive surrogate ad campaign with over ₹3.7 crore being spent on ads on obscure pages that targeted the opponents of the ruling-Bharatiya Janata Party. BOOM also found the official page of MyGovIndia - a digital platform under the Ministry of Electronics and Information Technology - sponsoring ads to the tune of over ₹1.4 crore to promote the recently held National Creators Award, where the award winners were exclusively pro-BJP influencers. Overall, political advertis...
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By Srijit Das A set of two photographs is circulating on social media with a false claim that it shows West Bengal Chief Minister Mamata Banerjee has faked her crown injury. In one of the photos circulated online, Banerjee can be seen lying on a bed, blood trickling from the center of her forehead. The other image shows her delivering a speech, holding a microphone, with an adhesive bandage visible on the left side of her forehead. BOOM found that the image of Banerjee with an adhesive bandage on the left side of her forehead dates back to January this year when she sustained an injury in a ca...
BOOM Live
By Archis Chowdhury With general elections a little over a month away, the Bharatiya Janata Party is pumping in vast amounts of money on social media advertisements. In the month of February, the ruling party spent over ₹5.5 crore on its official Facebook page, and over a whopping ₹29 crore on Google ads. Odisha's Biju Janata Dal's official Facebook page was the second in the list of top spending pages, promoting ads to the tune of over ₹97 lakh. Furthermore, a shadowy network of obscure pages called Ulta Chashma and Political X-ray spent over ₹67 lakh and ₹50 lakh respectively. Also Read:Shad...
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