How much snow is Ski World Cup sponsor Audi melting? Activists come up with world-first formula
Winter sports sponsors including Audi and Equinor will melt almost 2,000 square kilometres worth of snow a year with their carbon emissions, according to a new report. For the first time, campaigners have formulated a way to measure the climate impact of major sponsorship deals with polluting industries. The findings from the New Weather Institute think tank underline an already glaring irony: winter sports are imperilled by many of their largest backers. “Winter athletes want to solely focus on their performance but the spectre of climate change looms large over every single snow sport,” says...