Google testing changes in way firms track web users
Google is testing changes in the way companies are able to track users online. A new feature in the firm’s Chrome browser disables third-party cookies, which are the files stored on devices to collect analytic data, as well as to personalise online ads and monitor browsing. It will initially be available to only 1 per cent of web users worldwide, which amounts to around 30 million people. Google’s vice president Anthony Chavez said in a blog post about the trial: “We’re taking a responsible approach to phasing out third-party cookies in Chrome. “If a site doesn’t work without third-party cooki...