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By Jonny Evans With WWDC 2024 now set, Apple continues to work on bringing itself more in line with US government demands. What we don’t know yet is the extent to which these changes will be restricted to the EU, or whether Apple intends to make them available worldwide in an attempt to quell regulatory zeal. That regulators want to diminish the Apple user experience to open up additional digital competition is not in doubt. What isn’t known is whether these decisions will make things better or worse in the long run. So, what else does Apple plan to do to bring itself into line with regulatory...
Computer World
By Jonny Evans Have you ever had an unexpected direct phone call from Apple support? I have not, and if you do ever receive one, you probably aren’t talking to Apple. The company says you should immediately hang up. “If you get an unsolicited or suspicious phone call from someone claiming to be from Apple or Apple Support, just hang up,” the company support website states. Don’t fall for itOther things it warns against are suspicious calendar invitations in Mail or Calendar, annoying pop-ups in the browser, unexpected software download prompts, and fraudulent emails. The company offers up repo...
Computer World
By Jonny Evans Apple has a lot to prove at WWDC 2024. Not only must it fend off the negative attention it has been picking up from regulators, but it must also galvanize loyal developers and disabuse the industry perception that it has fallen behind on AI. That’s a big sentence for a big collection of big challenges — and while doing all of this, Apple will also be seeking to pepper its platforms with great big dollops of its customary consumer-friendly magic. Strength through adversityApple has pushed through challenging times before, and I understand why executives are likely furious that th...
Computer World
By Preston Gralla Microsoft is sitting on top of the world right now, thanks to its lead in AI. It’s the most valuable company on the planet, with a valuation of more than $3.2 trillion. Its rise was rocket-fueled by its investor relationship with OpenAI, the company that makes the wildly popular generative AI (genAI) chatbot ChatGPT. OpenAI’s GPT large language model is also the basis for Microsoft Copilot, the genAI tool that Microsoft is building into just about every one of its products, from GitHub to Windows to Microsoft 365 and beyond. Microsoft’s AI dominance appears insurmountable. Bu...
Computer World
By Jonny Evans The challenge to build a more sustainable enterprise is high on the business agenda these days, in part to meet government-mandated climate goals, in part because consumers demand it, and — perhaps — simply because turning a business into a sustainable business is the right thing to do. Businesses are taking a multitude of approaches to becoming more sustainable. Apple CEO Tim Cook in China explained part of the strategy being followed by his company — to put a little AI (artificial intelligence) in sustAInability. As he sees it, AI “provides an enormous toolkit for every compan...
Computer World
By Jonny Evans Perhaps seeking to grab the limelight from the Department of Justice’s ludicrously articulated antitrust suit against Apple, the European Commission this morning confirmed it will investigate the company, along with Google, Amazon, and Meta, for noncompliance with the Digital Markets Act. “The Commission suspects that the measures put in place by these gatekeepers fall short of effective compliance of their obligations under the DMA,” the statement says. In a statement today, Apple said: “We’re confident our plan complies with the DMA, and we’ll continue to constructively engage...
Computer World
By Jonny Evans “I’m telling you there is no merit to this case,” said Mad Money host Jim Cramer in reaction to the Justice Department’s antitrust lawsuit against Apple. Justice officials announced the lawsuit Thursday. Cramer's reaction reflects the opinion of most industry observers who see the weaknesses of the allegations it contains. Apple is facing regulatory action across the world. The EU has already forced the company to make changes that open its platform. But the Department of Justice (DOJ) litigation is far more ambitious and aims at Apple’s control of the ecosystem — it’s an existe...
Computer World
By Jonny Evans The US Department of Justice (DOJ) and 16 state Attorneys General have filed a sweeping antitrust lawsuit against Apple and its business practices involving the iPhone. Announced during news conference in Washington, D.C. today, the 88-page lawsuit drew quick fire from Apple, which said it “threatens who we are.” The company vowed to “vigorously defend’ itself against the DOJ. Following several years of investigation, the suit cites numerous internal Apple emails, makes numerous arguments about what the company is doing wrong, and demands that Apple’s anti-competitive business p...
Computer World
By Jonny Evans From its Darwin AI acquisition to recent reports claiming Apple might work with Google and others to support a wider array of generative AI (genAI) tools than it plans to introduce, it’s pretty clear the company has chosen to be focused in where it creates its own AI technologies. At least one of these focus areas reflects work the company has been doing since before AI became a buzzword — and that’s vision intelligence. Intimations of lifeBy this, I specially mean AI that can understand what it sees, contextualize that information, make decisions based on it, change or alter th...
Computer World
By Jonny Evans Apple has quietly acquired yet another AI startup, Canada’s Darwin AI, a company focused on machine vision intelligence, smart manufacturing, improved machine learning efficiency and edge-based intelligence. All of these seem critical to Apple’s future plans. Who is Darwin AI?As reported by Bloomberg, several members of the Darwin AI team have now joined Apple. Ostensibly a visual quality inspection company, Darwin AI was developed to provide electronics manufacturers with a tool to improve product quality and production efficiency. A note on Arm.com suggests DarwinAI’s patented...
Computer World
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