What The Big Ten’s Billion-Dollar Broadcasting Deal Means For College Sports
The Big Ten Conference announced Thursday morning that it had sold its broadcasting rights to Fox, NBC and ABC for approximately $1 billion per year. The world of college sports grows more tumultuous by the day, and as players fight for pay and conferences balloon in size, the landmark broadcasting deal only serves to reiterate its massive popularity and raise the stakes even higher. Starting in 2023, the Big Ten will operate similarly to the NFL and broadcast events on all three primetime networks. College football, in particular, will become especially valuable as the three networks compete ...