businessstrategy
As a professor, I often present my students with a real product from a make-believe company and ask them to develop a business strategy and a marketing plan for it. They then have five minutes to present these to the class. Q2 2021 hedge fund letters, conferences and more Often, in the first iteration of their plan, they confidently share that they will “use social media to do their marketing.” That’s it. That’s the entirety of their marketing plan. They quickly realize that this simplistic recommendation is the quickest way to an F. Flooding social media with information about your product is...
ValueWalk
Susan Gray, global head of sustainable finance business and innovation at S&P Global Ratings, spoke to several entities who have conducted an S&P Global Ratings ESG Evaluation and she shares the results as to how the evaluation helped them connect with investors and stakeholders about understanding their ESG goals.Q3 2020 hedge fund letters, conferences and moreHighlights include:A debt offering that was 11x oversubscribedA direct linkage to current financingIncreased credibility from investorsA greater understanding of governance strengths and weaknessesInvestors Aligning Their ESG Strategy W...
ValueWalk
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