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It should come as no surprise that betting companies have identified opportunities in the esports market as it continues to experience rapid growth. As a result, bookmakers — endemic and non-endemic — are rapidly changing the sponsorship landscape, similarly to how betting partnerships now dominate most traditional European sports. __RELATED: [PandaScore breaks down the esports betting ecosystem in new whitepaper](https://esportsinsider.com/2022/04/pandascore-breaks-down-the-esports-betting-ecosystem-in-new-whitepaper/)__ Within traditional sports, there are ongoing debates as to how appropria...
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European esports organisation OG Esportshas announced a partnership with bookmaker 1xBet. As a result of the deal, the two parties will join forces to ‘develop high-end video content’ in addition to displaying the bookmaker’s logo on the organisation’s jerseys. RELATED: OG Esports and LDN UTD announce joint VALORANT venture The organisation said the partnership will bring ‘more value’ to OG Esports’ Dota 2 and Counter-Strike: Global Offensive rosters. The organisation joins the likes of Natus Vincere (NaVi) and tournament organiser ESL on 1xBet’s partnership roster. 2022 has been busy for OG E...
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South African esports organisation Bravado Gaming has announced its expansion into the Middle East and Africa. The organisation plans to expand operations and hire talent in Egypt, UAE, and Saudi Arabia, and also field an Egypt-based VALORANT roster. The company also renewed its partnerships with Intel, Dell Gaming, and Alienware. RELATED: FACEIT signs MENA-focused partnership with FATE Esports Bravado Gaming is an esports organisation based in South Africa, known mostly for its CS: GO team that saw success on the international scene, finishing second at the DreamHack Winter open in 2018. The ...
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Esports Around The World is a series of profiles outlining the esports ecosystem in various countries globally. The series ties into our ESI Washington DC event taking place 16-18th May 2022, which will focus on esports’ growth around the world. The event will include a first-of-its-kind embassies tour alongside ESI’s trademark combination of networking, education and debate. Find out more here. RELATED: Esports Around The World: Argentina IntroductionBrazil is the biggest market in the LATAM region, and is home to some of the most die-hard esports fans. Due to the accessibility of smartphones...
Esports Insider
Esports Around The World is a series of profiles outlining the esports ecosystem in various countries globally. The series ties into our ESI Washington DC event taking place 16-18th May 2022, which will focus on esports’ growth around the world. The event will include a first-of-its-kind embassies tour alongside ESI’s trademark combination of networking, education and debate. Find out more here. RELATED: Esports Around The World: South Korea IntroductionSouth America’s esports market is largely divided between ‘Brazil’ and ‘LATAM’ due to language, cultural differences and market size. Argentin...
Esports Insider
Danish esports organisation Astralis has entered a partnership with online casino platform Roobet. The two-year deal will see the platform’s logo feature on the jersey of Astralis’ CS:GO roster as well as its digital platforms. RELATED: Astralis appoints Samantha Foltmar as Head of Digital In addition to the jersey sponsorship, the two parties will collaborate on a range of activations taking place over the next two years. Specific details regarding the activations were not disclosed. The deal marks Roobet’s first partnership with an esports organisation, however, the platform is no stranger t...
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CS:GO trading site CS.MONEY has been announced as the latest sponsor of Pinnacle’s upcoming $100,000 (£77,700) esports tournament, Pinnacle Cup IV. Throughout Pinnacle Cup IV, the latest in the esports bookmaker’s line of events, CS.MONEY will promote its branding and provide offers to the community. The trading site has also been named the event’s skin trading platform sponsor. RELATED: Pinnacle Cup Championship Finals set to take place in Lund, Sweden Alongside CS.MONEY, Pinnacle has announced that data platform GRID, media platform GosuGamers and payment solutions firm AstroPay will be part...
Esports Insider
Portuguese esports organisation SAW has announced a partnership with German analytics company Shikenso. As part of the deal, Shikenso will provide SAW with audience insights in an attempt to maximise sponsor exposure. RELATED: EXCEL ESPORTS partners with Shikenso Analytics According to the release, Shikenso will run its AI-based analytics on the organisation’s streaming and social channels to measure engagement and media metrics. Alongside SAW, the company has also teamed up with EXCEL, REKTGlobal, PGL, and BLAST among other names in the industry. Patrícia Oliveira, Marketing Manager at SAW, c...
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Norwegian esports organisation Heroic has been announced as a BLAST Premier Member Team after acquiring the slot from Immortals Gaming Club, the owners of MIBR. Heroic will join other notable CS:GO organisations as a Member Team, including Astralis, Natus Vincere, Team Vitality and others. BLAST Premier member teams gain direct entry to a number of BLAST Tournaments, such as Spring and Fall Groups. RELATED: Heroic unveils partnership with EPOS BLAST has cited that Immortals Gaming Club decided to sell its slot and a ‘highly competitive bidding process’ was undertaken. According to BLAST, there...
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Global esports tournament organiser BLAST Premier has announced a partnership with Danish shipping and logistics company A.P. Moller-Maersk (Maersk). Maersk will become a sponsor of BLAST CS:GO events for the remainder of the 2022 season, and Maersk branding will be featured on BLAST Premier’s digital and physical assets. RELATED: Charlotte Kenny appointed as BLAST Premier Managing Director This is the first major long-term esports partnership for Maersk, one of the largest shipping companies in the world. Maersk and BLAST first collaborated when Maersk sponsored BLAST Fall Final in November 2...
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