Snapchat Launches ‘Dress Up’ AR Feature So Users Can Try Clothes
During the Partner Summit 2022, Snap Inc (NYSE:SNAP) announced it is expanding its AR tests so that users can improve their shopping experience. The company is adding a new feature called “Dress Up” where users can try on clothes from their favorite brands through the AR tools on the app. InnovationQ1 2022 hedge fund letters, conferences and more This way, since 2020, Snapchat users have been able to use AR lenses from Balenciaga or Gucci to try on clothes, makeup, and accessories. To date, it is known that more than 250 million people have used this type of lens more than 5 billion times with...