ecommerce
Whenever an ecommerce team wants to spark intentional, targeted revenue growth, they must choose between two distinct paths: broadening their target audience or deepening their investment in their current customers. Each of these has its pros and cons, and often circumstantial factors can help a team decide which one to pursue. If your company is debating between investing in breadth versus depth with your ecommerce brand, here are a few thoughts to help guide your decision. Focusing on a nicheThe first way to grow your ecommerce revenue streams is by doubling down on what you already do well....
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When it comes to protecting your eCommerce company from rising inflation, you have a few options. Try some of these techniques to beat back rising consumer prices and stay ahead of your competition. Consumer inflation may be hovering at 9.1%, which is its biggest hike in more than 40 years. That doesn’t mean that your eCommerce company has to suffer. You may not be able to control gasoline price increases but you can certainly protect your business. Below are several strategies to help you weather the inflation storm. By implementing at least a few of them, you’ll position your organization to...
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Every day, new internet users buy products online. From America to Europe to Asia, eCommerce is here to stay. Therefore, it’s no surprise that global eCommerce sales are expected to hit $5.5 trillion in 2022, according to Statista. But while you have more potential customers, more competitors are also trying to take their share of the eCommerce pie. So, don’t expect internet users to land on your website and launch a buying spree without your effort. That’s why marketing is vital to any successful eCommerce business’s operations. Now, there’s no single strategy that works for every eCommerce b...
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