equity
As a business leader or an entrepreneur, you need to know customers value your business. But value isn’t just about having a great product; it’s also about the intangible worth— or equity– of your company. Successful, high-value brands know that boosting brand perception and brand equity requires a multi-faceted plan of attack. That means a comprehensive strategy that includes not just the obvious (content, marketing, sales, etc.), but a number of other important components. Think of a brand you know and love, and the delightful little details that keep you intrigued and their employees happy....
Due
Entrepreneurs excel at many things: Coming up with innovations and inventions, making it rain with investors, and building strong core teams who believe in the product or service. Nevertheless, they’re not always the best at tracking private equity or understanding their ownership. There’s a simple reason for this, of course. It’s because entrepreneurs are busier than bees. Plus, many first-time startup owners don’t have a background in issuing stock options for employees and understanding how the next round of financing can impact their dilution. As a result, many don’t even think about the n...
Due
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