Interview: Why Indians Like Watching Scripted Videos
By Kaisar Andrabi Scripted videos have gained momentum in India, becoming popular on social media platforms like Facebook and YouTube. These videos are shared under the guise of real-life events. In 2022, scripted videos gained significant popularity among YouTube viewers in India, according to YouTube's official blog post. The context and messaging within these videos are manipulated, often communal and misogynist in nature. So, why exactly are scripted videos so popular? What is social media's role in them? What should the government do? Decode spoke to Nirali Bhatia who is a Counseling Psyc...