Gen Z Drinks the Least at Concerts Compared to Millennials, Gen X and Boomer Generations
Why is Gen Z (people born between 1997 and 2012) drinking far less at concerts than the previous generations? According to a live music CEO from Minneapolis, one of the biggest reasons is marijuana edibles. “One of the big trends we’re seeing is that Gen Z doesn’t drink as much. They’re either eating edibles before they come or there’s more of a sober, mental health [focus]… Most of the ticket price goes on to the band, so really what [venues] subsist on is beverages. That’s not going to be a sustainable revenue stream,” the CEO said, per Consequence. According to Billboard, the new trend, whi...