ikea
Some brands are so powerful in their categories, so innovative in their thinking and design and so well marketed they have become synonymous with our everyday lives; quite simply, they have become iconic. Apple’s iPad or iPhone are good examples, as is Nike and their sporting equipment and Amazon and their online retail platform. And when you think of flat pack or ‘build it yourself’ furniture, the only name that comes to mind is IKEA. Q4 2022 hedge fund letters, conferences and more But its not only about product or brand awareness. The hallmark of many of the successful businesses we've stud...
ValueWalk
The COVID-19 pandemic in 2020 left companies to rethink their marketing strategies, as several aspects of normal life were challenged. Since the beginning of the pandemic, businesses have had to deal with drastic changes in consumer behavior. And consumer sentiment will only keep changing, meaning marketers will have to adapt. Q2 2021 hedge fund letters, conferences and more A recent survey by McKinsey found that customer behavior has changed across several areas of life, with new trends emerging. For one, there has been a shift to online, as physical stores had to shut their doors and lockdow...
ValueWalk
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