interviews
The esports organisation Los Grandes has been one of the main protagonists of the Brazilian esports scene over the last few years, gathering millions of fans and reaching commercial success through a story that bonds together organic growth and business vision. Following the signing of its newest sponsor Midnite, and on the brink of an upcoming investment round, Esports Insider spoke to the organisation’s owners, Rodrigo ‘El Gato’ Fernandes and Rodrigo Terron, about the strategies that led Los Grandes to become one of Brazil’s most valuable organisations. Brazil’s esports scene is home to some...
Esports Insider
RELATED: Esports Around The World: India India’s progress across various verticals of the esports and gaming sector is generating a plethora of opportunities for esports agencies. With numerous stakeholders, ecosystems and communities at play, it’s important to understand the diversity that is there for the taking. Alongside organisations and tournament organisers, the esports boom has also led to the formation of a sizable number of marketing firms and PR agencies. Irony Esports is one such agency in the lesser-covered Indian market, and claims to have a non-cookie-cutter approach. AFK Gaming...
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Gaming is an integral part of Japanese culture, with some of the biggest studios and well-loved franchises originating from the country. From Super Mario to Street Fighter, Japan is home to generation-defining games. When it comes to esports, the fighting game community (FGC) in Japan is like no other. Some of the most iconic esports moments of all time have been created by Japanese players, and the country is increasingly posing stiffer competition to major nations like China and the US. Apex Legends’ popularity in the country inspired TSM to expand to Japan last year, and other organisations...
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For a long time, the esports space has fostered a consensus that esports athletes are, in fact, mental athletes. Besides exceptional gaming skills, it is their ability to perform under pressure, their reaction time and decision making that truly differentiates them from an average gamer. But with skill comes burden; the mental load of professional competition often leaves its toll on athletes’ mental health. Anxiety, depression, burnout and social exclusion are well-known issues amongst esports players, yet industry measures to combat these torments are still lacking. Needless to mention that ...
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A pool game in Brazil popularly known as ‘sinuquinha’ is expanding in the country by using strategies and even structures similar to those found in esports. The Copa Mundo da Sinuca, the fourth edition of community pool game Mundo da Sinuca, came to an end earlier this month. The event was organised in partnership with the BMS group, a holding company specialising in the gaming industry, and sponsored by Betway, which grew its presence initially by supporting esports organisations and events. With an organisational structure that resembles top esports events, the tournament was streamed on You...
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For years, there has been a war of words and pride between PC players and console players. PC players claim features like aim assist make life easier for console players, while the ability to click and shoot using a mouse is said to give PCs an inherent advantage. The debate rages on. Yet in the last few years, a new device has joined the fray as a major competitor within the esports market: mobile. Mobile gaming is no longer just Candy Crush or Angry Birds. Titles such as Call of Duty: Mobile, PUBG Mobile, Free Fire and Clash Royale have introduced competitive, skill-based gameplay to smartph...
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Metaverse entertainment and production company Infinite Reality (iR) has reached an agreement to acquire esports conglomerate ReKTGlobal for $470m (~£360m). The merger integrates ReKTGlobal’s esports properties into iR, including its esports team franchises, marketing and partnership services, talent management, and technology products. RELATED: ReKTGlobal secures data partnership with Shikenso Analytics The deal, which aims to boost Infinite Reality’s presence in the esports industry, will be settled fully in stocks, based on a $2bn (~£1.53bn) equity valuation for Infinite Reality. ReKTGlobal...
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RELATED: Former NFL player Kenny Vaccaro co-founds esports organisation G1 Career choices for a professional athlete after retirement are not as pretty as you might think. A quick google search yields a number of former pro athletes who have struggled with their post-retirement careers, and some even go bankrupt because of mismanagment and lavish lifestyles. Enter: esports. Kenny Vaccaro, an NFL veteran who played as a safety for the New Orleans Saints and the Tennessee Titans during his career, has hung up his helmet and picked up a keyboard and mouse — and seems pretty happy about it. Vaccar...
Esports Insider
Demystifying cryptocurrency in esports is a five-part series created in collaboration withBitcashier, a corporate-focused cryptocurrency trading platform, to unravel the nascent relationship between cryptocurrency and esports. Part 2 looked at the crypto industry’s existing penetration of the esports space, while Part 3 delves into use cases for cryptocurrency in esports. Esports is awash with speculative venture capital dollars pumped in by cryptocurrency firms over the last couple years. But what actually is the endgame of this big-money marketing? As covered previously, there’s significant ...
Esports Insider
Razer’s iconic green snake is probably one of the most synonymous logos with esports and gaming. The company started sponsoring esports teams and events more than two decades ago, and has been doing it ever since. Three weeks on from Razer’s latest partnership with Team Envy, Esports Insider spoke to Flo Gutierrez, Razer’s Global Esports Director, about the relationship, and how it fits into broader plans Razer has in the world of esports sponsorships. RELATED: Razer secures partnership with Knicks Gaming Gutierrez joined Razer in 2021 after two years at Team Vitality, where he worked as the C...
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