leagueoflegends
Brazilian esports organisation Los Grandes will officially enter the CBLOL (Brazil’s franchised League of Legends competition) after purchasing 20 percent of Simplicity Esports’ Brazilian subsidiary Simplicity One. Simplicity’s Brazilian subsidiary currently runs CBLOL franchise Flamengo Esports. As a result of the purchase, the Brazilian organisation will rename the team Flamengo Los Grandes. RELATED: Becoming big: How Los Grandes ‘just happened’ Los Grandes will immediately take over Simplicity’s Brazilian League of Legends operations. According to an interview with Los Grandes owners Rodrig...
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Brazilian esports organisationpaiN Gaming has renewed its sponsorship deal with telecommunications company TIM for a third consecutive year. TIM has also signed two paiN Gaming talents — streamer Gabriel ‘Kami’ Santos and the League of Legends player Matheus ‘dyNquedo’ Miranda — to act as brand ambassadors for its broadband product, TIM Live. RELATED: paiN Gaming changes gears with BMW sponsorship Along with Santos and Miranda, paiN will promote TIM Live by displaying the brand on its League of Legends team’s jerseys and through social media activations. According to TIM’s Residential Unit Dir...
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International esports organisation T1 Entertainment & Sports has signed a deal with CAA Sports, a division of entertainment and sports agency Creative Artists Agency. The deal will see CAA Sports represent the organisation for sponsorships and endorsements. In addition, CAA Sports has signed T1’s Korean star player Lee ‘Faker’ Sang-hyeok. RELATED: Smart teams up with T1 to bolster Philippines esports scene This is not the first time CAA Sports and Creative Artists Agency have entered the esports industry. Last year, the agency teamed up with North American organisation 100 Thieves. CAA Sports ...
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Spanish esports organisation Giants Gaming has announced a partnership with record label Sony Music Spain. As a result of the partnership, both entities will collaborate on a range of activations, including content and fan events. RELATED: Giants Gaming announces partnership with Burger King Spain In addition, Sony Music Spain and Giants said the partnership will provide a ‘range of experiences’, including exclusive interviews and special streams. The record label’s logo will also appear on the organisation’s social media networks and other platforms. This is Sony Music Spain’s first entry int...
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North American esports tournament and production service company Unified has renewed its agreement with Riot Games for the LCS Proving Grounds. As a result of the partnership, the company will once again host circuit qualifiers for Proving Grounds, a North American academy and amateur League of Legends tournament. Image credit: Unified RELATED: LCS teams up with Mobalytics to bolster amateur esports ecosystem The first qualifier is set to commence on May 30th following an Open Qualifier seeding event. The qualifier will give teams the opportunity to claim part of its $12,500 (~£10,200) prize p...
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Games publisher Riot Games has announced a five-year deal with bank Santander. The agreement will cover the whole official League of Legends esports scene in Brazil. Santander’s brand will be featured in the Brazilian League of Legends Championship (CBLOL) and in its Academy division. The Brazilian broadcasts of Mid-Season Invitational and League of Legends World Championship will also feature the new sponsor. RELATED: FURIA and FTX sign $3.2m sponsorship deal Santander’s debut in CBLOL is scheduled for Saturday, April 23rd, during the finals of the current split between Red Canids Kalunga and...
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Global media-tech company BBTV has signed a partnership with Riot Games’ League of Legends Champions Korea (LCK). As a result of the deal, BBTV will provide content management solutions to the Korean competition. RELATED: Riot Games partners with Intel for revamped Intel Arabian Cup The content management services BBTV will provide includes rights managment to LCK — Korea’s highest-level League of Legends competition. Additional details surrounding the content managment services involved in the deal were not immediately available. Aiden Lee, Secretary-General for League of Legends Champions Ko...
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Multi-regional esports organisation Misfits Gaming Group has extended its partnership with ROG (Republic of Gamers), the performance sub-brand of hardware manufacturer ASUS. ROG will continue to provide Misfits’ teams and content creators with PCs, laptops, and accessories. Moreover, Misfits Gaming will also feature ROG branding on the team’s jerseys. RELATED: Misfits Gaming Group joins forces with ASUS ROG The two companies first partnered in early 2021, when ASUS ROG became the official hardware supplier of Misfits Gaming, Overwatch League franchise Florida Mayhem, and Call of Duty League fr...
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Riot Games North America has secured a multi-year partnership with telecommunications company Verizon. As a result of the deal, the company will become the official founding partner of League of Legends: Wild Rift esports for North America. RELATED: Coca-Cola named founding partner of Wild Rift esports Verizon has been named the exclusive 5G network and wireless services provider of the Wild Rift North American Series. In addition, the company will collaborate with Riot Games to create ‘immersive fan experiences’ alongside integrating the brand into Wild Rift tournaments over the course of 202...
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Games publisher Riot Games has renewed and expanded its partnership with visual media company Getty Images. As a result, the agreement will include image coverage of the League of Legends World Championships, VALORANT Champions and Wild Rift Global Icons. Getty Images will also capture and distribute content around the VALORANT Champions Tour Game Changes programme. RELATED: League of Legends esports captures Getty Images as partner through 2024 The contract renewal sees Getty Image expand its deal into VALORANT and Wild Rift’s esports scenes. The first two global esports events covered under ...
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