Burberry’s Digital Campaigns Boost Its Style Hungry Fanbase
Burberry Group plc (LON:BRBY)’s digital campaigns boost its style hungry fanbase but Gobbetti’s exit still causes concern Q2 2021 hedge fund letters, conferences and more Burberry Is Tapping Into NFTs"Burberry has a knack of signing up stars to catch the mood of its young and growing fan base. Its campaign featuring Marcus Rashford engaged followers on social media, with its mural of him in Manchester, a magnet for anti-racist campaigners. The company’s cachet has acquired another edge of cool with its Olympia handbag campaign featuring singer FKA Twiggs, London DJ Shy Girl and model Kendall J...