Trump brand tarnished after bruising presidency and Capitol attack
New York (AFP) - Donald Trump shot to prominence with a business empire that bears his name, but after four years of political tumult capped by his supporters' violent attack on the Capitol, the US president's brand stands tarnished, threatening his businesses, experts say. Companies that stuck with Trump throughout his term are cutting ties in an 11th-hour stampede, including Signature Bank which closed Trump's personal accounts and the PGA of America which scotched a plan to hold its 2022 championship at Trump's New Jersey golf course. Such announcements not only reflect the business communi...
Auto review: McLaren’s new GT is mesmerizing despite its semantics
There are so many terms in English that make no sense, particularly in the category of food. Consider that Boston Cream Pie isn’t a pie but rather a cake. Or that white chocolate isn’t made from cocoa, so it’s not chocolate. Then again, hot dogs aren’t made from canines, and Buffalo wings aren’t made from bison. But there are other language traps for those new to the English language. Why do we park in a driveway and drive on the parkway? How come retail signs say, “all items on sale”? Aren’t they always available for purchase? This comes to mind when considering the McLaren GT, the brand’s ne...
Tribune News Service
Elizabeth Wellington: This is why the wait is so hard right now
It’s mid-January, almost a year into the coronavirus pandemic and we are still waiting for the horror story that was 2020 to end. After waiting months for scientists to develop the vaccine, we are now waiting to get it, so our lives can return to some kind of “normal.” We’re waiting to see the full economic fallout of the corona-mess and what our careers will look like when it’s over. The waiting goes beyond learning the outcome of our post-coronavirus lives. We spent much of 2020 waiting for the election, and now we wait — and pray — that we make it through the presidential inauguration. Once...
The Philadelphia Inquirer
Companies are dumping Trump brand in wake of Capitol insurrection. But can Chicago shed Trump Tower’s giant sign?
With the House having impeached President Donald Trump for a second time and corporate America distancing itself in the wake of the deadly Capitol insurrection, the Trump brand is taking a beating in the waning days of his presidency. Even as pressure mounts to remove the president’s name from his signature property in Chicago, the Trump International Hotel & Tower, the brand may be hard to shed, potentially looming over the city for years to come. Ald. Gilbert Villegas, Mayor Lori Lightfoot’s City Council floor leader, earlier this week said he plans to introduce an ordinance this month to re...
GM unveils new logo, plans new website in shift to electric vehicles
General Motors is working to remake its public image with a new logo, a new company-wide marketing campaign and a new website as it shifts from a company that makes largely internal combustion vehicles to offering mostly all-electric vehicles over the next decade. On Friday, GM said starting Monday it will debut the campaign to promote mass adoption of EVs called “Everybody In.” The company will replace its familiar blue square logo and will launch a new GM.com website to share the latest information about work in electrification and self-driving cars. The "Everybody In" campaign will feature ...
Detroit Free Press
How Machine Learning is Changing Online Marketing
Among the major innovations in online marketing is the introduction of artificial intelligence tools to assist in streamlining advertising processes and make businesses more efficient. Big Data Made Simple reported that 97% of leaders are confident that the future of advertising lies in the ways online marketers work together with machine-learning based tools. As artificial intelligence and machine learning become more entrenched in the digital marketing scene, it’s crucial that online marketers learn the methods of applying machine learning into their digital advertising strategies. 3 Ways Ma...
Chevrolet's new virtual auto shows and more EVs headed to the lineup
Chevrolet is launching a sort of virtual auto show as part of a new online link that allows consumers to shop for a Chevrolet vehicle. Chevy MyWay, which is part of Chevy.com, launched Wednesday as a test pilot to train the product specialists who will work one-on-one with consumers. Chevrolet will ramp up the site over the next few weeks to two months. It is similar to Cadillac Live, which is General Motors' luxury brand's digital showroom. There, a product specialist gives a consumer a personalized tour of Cadillac cars. Chevy MyWay will offer a '"virtual auto show" function too so that, "If...
Detroit Free Press
Ford's new COVID-19 ad urges football fans to 'hold the line' and 'sacrifice' for America
The ad campaign isn't intended to preach or shame or scare. Instead, Ford Motor Company said, the #FinishStrong 30-second ad simply spotlights the importance of protecting fellow Americans during the coronavirus pandemic. It will run 20 times during college and pro football games over the first three days of January. Ford, one of many manufacturers hit hard when the country shut down in March for two months at the start of COVID-19, said it diverted approximately half the TV budget initially devoted to the 2021 F-150 pickup during that time period. It's a multimillion-dollar spend. Ads for the...
Detroit Free Press
V-8 to volts: How do American muscle brands transition to EVs?
From California to New York to Washington, regulators increasingly are looking to phase out gasoline-powered cars in favor of electrics. That could pose challenges for some legacy Detroit brands. Take Dodge for example. The performance brand has built its current lineup on V-8 powered Challenger and Charger muscle cars harkening back to the company's 1960s muscle-car roots. Dodge's earth-shaking 700-horsepower Hellcat engines have pulled buyers into showrooms. Even the three-row Durango family-hauler has a Hellcat option. But can Dodge convince customers to buy stealthy battery-powered machine...
The Detroit News
Michael Jordan's NASCAR team and its sponsors have a primary goal: Diversity
CHARLOTTE, N.C. — Bubba Wallace is shown exercising alone in a dimly lit gym. The camera cuts to a small, static screen in the corner as a news reporter's voice is heard saying: "Bubba Wallace asks for a ban on Confederate flags at NASCAR events." Wallace grinds through his workout, heaving and sweating as he crunches his body weight in what seems like a symbolic representation of his burden as the only Black driver competing full-time in NASCAR's top series. Voices continue broadcasting headlines involving Wallace from this year, including references to a tweet issued by President Donald Trum...
The Charlotte Observer