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Get used to the Cook Out Southern 500. Burgers and BBQ are sticking in NASCAR.
CHARLOTTE, N.C. — NASCAR's race names are typically a mouthful to spotlight sponsors. This year's Cup schedule includes the "Big Machine Vodka 400 at the Brickyard powered By Florida Georgia Line." The Xfinity Series raced the "Beef. It's What's For Dinner 300" at Daytona last month. The Truck Series had the "BrakeBest Brake Pads 159 At Daytona Presented by O'Reilly." But a shorter and more savory name — the Cook Out Southern 500 — will stick around for at least the next few years. Quick service restaurant Cook Out and Darlington Raceway have agreed to a multi-year extension on entitlement for...
The Charlotte Observer
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The cast from the first ‘Real World’ returns, 30-years older, to the original New York loft to have their lives taped. Again.
In 1973, PBS broadcast a documentary series called “An American Family,” featuring the very real, very unscripted lives of the Loud family, who invited cameras into their suburban home to film for several months, capturing the texture of their relationships with one another. It would take nearly 20 more years before that idea was reimagined for the MTV generation as “The Real World.” Instead of centering a family, the show’s formula would become a standard-bearer for this nascent genre: A group of strangers agree to live together — a New York loft was the setting for that first season in 1992 ...
Chicago Tribune
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56% of US millennials think binary gender notions are outdated, survey finds
NEW YORK — The future feels fluid. A new study released this week found that more than half (56%) of millennials in the United States see notions of binary gender as outdated. The same is true for about half of young Generation Z adults, according to a study conducted by Orlando-based advertising agency Bigeye. According to the Pew Research Center, Generation Z is defined as those born after 1996, colloquially referred to as Zoomers. Millennials, also known as Generation Y, were born between 1981 and 1996. In the Bigeye study, which was released Wednesday, researchers set out to gauge consumer...
New York Daily News
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Paul Sullivan: Tony La Russa’s return to White Sox couldn’t have started much worse. But if he guides them to a World Series title, all will be forgiven.
CHICAGO — In a perfect world, the Chicago White Sox would be celebrating the return of Tony La Russa with a marketing campaign centered around the Hall of Fame manager. With a team poised to make a run at the World Series for the first time in more than a decade, the addition of a veteran manager with a record like La Russa’s should be seen as the final piece of the Sox puzzle. But the Sox couldn’t have asked for a more painful rollout to the La Russa reboot. The initial reaction to the hiring of a 76-year-old manager who has been out of the dugout since 2011 was harsh, to say the least, and t...
Chicago Tribune
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GM reveals 2022 Bolt EUV, 2022 Bolt EV: How they're different
General Motors showed the world Sunday the first new electric vehicle of the 30 new EVs that it will bring to market by mid-decade. Chevrolet revealed the new 2022 Bolt EUV alongside a redesigned 2022 Bolt EV five-door hatchback car. Chevrolet has sold the car since 2017, but the Bolt EUV is brand new and it's longer and heavier than the Bolt EV, providing more rear-seat legroom, so Chevrolet considers it an electric utility vehicle. "The Bolt EV and Bolt EUV share the same architecture, but the EUV has different exterior sheet metal, a more muscular design, is 6 inches longer than the Bolt EV...
Detroit Free Press
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Ford ditches boring tutorials with new Mustang Mach-E videos
Your Google searches helped shape a hot new Mustang Mach-E campaign. The surge in online activity over the past year showed people looking for information about the Mustang "Mach-E vs" Tesla and other competitors — along with general information about electric vehicles — and inspired Ford Motor Co. to launch a campaign called, "Mach-E vs. Everything." In it, Ford reveals five short films for YouTube, plus a new 15-second TV ad. They're high-octane video versions of the corporate FAQ: Frequently Asked Questions. Imagine 92 seconds of speed and action to explain what the all electric Mach-E can ...
Detroit Free Press
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Ulta Beauty plans to increase Black-owned brands as part of $25 million diversity push
Ulta Beauty, the suburban Chicago-based cosmetics retailer, is planning to invest more than $25 million this year to promote diversity in its products and stores. The initiative, announced Tuesday, includes a $20 million advertising commitment on media platforms targeting Black, Latino and other minority communities, more than doubling the annual multicultural ad spend over the last three years. The ad campaigns will appear in media outlets such as BET, Essence, Univision, and Telemundo, Ulta spokeswoman Eileen Ziesemer said. In conjunction with the campaign, Ulta will look to diversify its pr...
Chicago Tribune
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Funny, heartwarming or serious: Will Super Bowl ads be super boring this year as brands skirt controversy?
Super Bowl LV, coming after a sobering and harrowing year, has presented a conundrum for the big game’s advertisers. Is it wise to shell out major cash — about $5.6 million for a 30-second spot — if sales have been suffering? What’s the right tone to strike when the pandemic has brought so much grief? And what’s the right message to send when half the country can’t stand the other half? “This year there are a lot of icebergs in the water,” said Derek Rucker, a marketing professor who teaches advertising strategy at Northwestern University’s Kellogg School of Management. Advertising during the ...
Chicago Tribune
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Trump brand tarnished after bruising presidency and Capitol attack
New York (AFP) - Donald Trump shot to prominence with a business empire that bears his name, but after four years of political tumult capped by his supporters' violent attack on the Capitol, the US president's brand stands tarnished, threatening his businesses, experts say. Companies that stuck with Trump throughout his term are cutting ties in an 11th-hour stampede, including Signature Bank which closed Trump's personal accounts and the PGA of America which scotched a plan to hold its 2022 championship at Trump's New Jersey golf course. Such announcements not only reflect the business communi...
AFP
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Auto review: McLaren’s new GT is mesmerizing despite its semantics
There are so many terms in English that make no sense, particularly in the category of food. Consider that Boston Cream Pie isn’t a pie but rather a cake. Or that white chocolate isn’t made from cocoa, so it’s not chocolate. Then again, hot dogs aren’t made from canines, and Buffalo wings aren’t made from bison. But there are other language traps for those new to the English language. Why do we park in a driveway and drive on the parkway? How come retail signs say, “all items on sale”? Aren’t they always available for purchase? This comes to mind when considering the McLaren GT, the brand’s ne...
Tribune News Service
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