Blackpink Makes History At VMAs: What Really Is A Metaverse Concert?
By Mahera Dutta K-Pop girl band BlackPink clinched the "Best Metaverse Performance Award'' for MTV's Video Music Awards (VMAs) held at the Prudential Center in New Jersey on August 28, 2022. Welcome to the year 2022. This year MTV, which created the VMAs, sought to attract younger audiences by staging performances in the Metaverse. Amy Campbell, chief marketing officer of Paramount Media Networks and MTV Entertainment Studios, said: "One of the most exciting things about it is that it brings the VMA experience to people wherever they are in the world." The VMA experience included three games, ...