Porsche revs up for intro to new models but puts brake on profit hopes
The luxury car producer announced on Tuesday the launch of several new models this year but warned that costs connected with the launch would lead to lower profits. It is expecting to see lower operating returns this year, of between 15% and 17%, compared with 18% in 2023. While market analysts' predictions had placed hopes on returns nearing last year's, the introduction of four new car models is positioning 2024 as a transition year for Porsche. New versions of three models well-known to Porsche enthusiasts will be released this year: the Panamera, the Macan and the iconic Porsche 911. Porsc...