56% of US millennials think binary gender notions are outdated, survey finds
NEW YORK — The future feels fluid. A new study released this week found that more than half (56%) of millennials in the United States see notions of binary gender as outdated. The same is true for about half of young Generation Z adults, according to a study conducted by Orlando-based advertising agency Bigeye. According to the Pew Research Center, Generation Z is defined as those born after 1996, colloquially referred to as Zoomers. Millennials, also known as Generation Y, were born between 1981 and 1996. In the Bigeye study, which was released Wednesday, researchers set out to gauge consumer...
New York Daily News
Chrysler, Buick make top 10 in Consumer Reports' auto brand ranking
DETROIT — Two Detroit auto brands, Chrysler and Buick, made major improvements in Consumer Reports' Brand Report Card Rankings, placing them in the top 10 out of 32 brands, the organization said Thursday. Stellantis NV's Chrysler brand came in 8th place and Buick followed in 9th. Their rankings marked only the second time two Detroit auto brands made the top 10. Both brands moved up 10 spots from last year after improving reliability and owner satisfaction. Meanwhile, the Ford brand ranked 25th and Lincoln fell 15 positions to 28th since the redesigned Aviator and Corsair had far below average...
The Detroit News
Paul Sullivan: Tony La Russa’s return to White Sox couldn’t have started much worse. But if he guides them to a World Series title, all will be forgiven.
CHICAGO — In a perfect world, the Chicago White Sox would be celebrating the return of Tony La Russa with a marketing campaign centered around the Hall of Fame manager. With a team poised to make a run at the World Series for the first time in more than a decade, the addition of a veteran manager with a record like La Russa’s should be seen as the final piece of the Sox puzzle. But the Sox couldn’t have asked for a more painful rollout to the La Russa reboot. The initial reaction to the hiring of a 76-year-old manager who has been out of the dugout since 2011 was harsh, to say the least, and t...
KC skyline asked to go dark to help avoid additional outages as power supply restored
KANSAS CITY, Mo. — As the threat of an electrical power shortage waned Monday evening, Kansas City Mayor Quinton Lucas asked that the city's downtown skyline go dark Monday night to conserve electricity. "As part of Kansas City's commitment to conserving electricity for our residents, we are actively communicating with our downtown partners and have requested that the downtown skyline go dark tonight," Lucas said on Twitter. "City Hall will also turn off all exterior lights." The announcement came as the need for the rolling power outages subsided Monday afternoon and the power grid emergency ...
The Kansas City Star
Ford ditches boring tutorials with new Mustang Mach-E videos
Your Google searches helped shape a hot new Mustang Mach-E campaign. The surge in online activity over the past year showed people looking for information about the Mustang "Mach-E vs" Tesla and other competitors — along with general information about electric vehicles — and inspired Ford Motor Co. to launch a campaign called, "Mach-E vs. Everything." In it, Ford reveals five short films for YouTube, plus a new 15-second TV ad. They're high-octane video versions of the corporate FAQ: Frequently Asked Questions. Imagine 92 seconds of speed and action to explain what the all electric Mach-E can ...
Detroit Free Press
Silicon Valley is touted as hot office market after coronavirus ebbs
SAN JOSE, Calif. — Silicon Valley is poised to be a hot market for the development of commercial real estate after the coronavirus slump fades away and is deemed to be the hottest ticket nationwide for future office development, a new report says. The San Jose metro area, defined as Santa Clara County, is touted as the nation's No. 1 market for the future development of office space and is also seen as an excellent market for retail and apartment development, according to a report released by CBRE, a commercial real estate firm. The East Bay and the San Francisco-San Mateo metro regions also w...
The Mercury News
Ulta Beauty plans to increase Black-owned brands as part of $25 million diversity push
Ulta Beauty, the suburban Chicago-based cosmetics retailer, is planning to invest more than $25 million this year to promote diversity in its products and stores. The initiative, announced Tuesday, includes a $20 million advertising commitment on media platforms targeting Black, Latino and other minority communities, more than doubling the annual multicultural ad spend over the last three years. The ad campaigns will appear in media outlets such as BET, Essence, Univision, and Telemundo, Ulta spokeswoman Eileen Ziesemer said. In conjunction with the campaign, Ulta will look to diversify its pr...
Funny, heartwarming or serious: Will Super Bowl ads be super boring this year as brands skirt controversy?
Super Bowl LV, coming after a sobering and harrowing year, has presented a conundrum for the big game’s advertisers. Is it wise to shell out major cash — about $5.6 million for a 30-second spot — if sales have been suffering? What’s the right tone to strike when the pandemic has brought so much grief? And what’s the right message to send when half the country can’t stand the other half? “This year there are a lot of icebergs in the water,” said Derek Rucker, a marketing professor who teaches advertising strategy at Northwestern University’s Kellogg School of Management. Advertising during the ...
Nonalcoholic beer sales growing. Is it finally ready to take off?
The aha moment happened over dinner. Like many beer drinkers, I had long sneered at the idea of nonalcoholic beer, always returning to a simple question: “Why?” If I wanted a beer, I’d have a beer. If I didn’t want alcohol, I’d have something else. But two things happened. One was life itself: an enduring appetite for beer crossed with a need for good health and the ability to keep up with small children. The other thing: Nonalcoholic beer got interesting. After years of ho-hum offerings from Anheuser-Busch (O’Doul’s) and Miller (Sharp’s), a trickle of more innovative nonalcoholic beers began ...
Auto review: McLaren’s new GT is mesmerizing despite its semantics
There are so many terms in English that make no sense, particularly in the category of food. Consider that Boston Cream Pie isn’t a pie but rather a cake. Or that white chocolate isn’t made from cocoa, so it’s not chocolate. Then again, hot dogs aren’t made from canines, and Buffalo wings aren’t made from bison. But there are other language traps for those new to the English language. Why do we park in a driveway and drive on the parkway? How come retail signs say, “all items on sale”? Aren’t they always available for purchase? This comes to mind when considering the McLaren GT, the brand’s ne...
Tribune News Service