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Brazilian esports organisationpaiN Gaming has renewed its sponsorship deal with telecommunications company TIM for a third consecutive year. TIM has also signed two paiN Gaming talents — streamer Gabriel ‘Kami’ Santos and the League of Legends player Matheus ‘dyNquedo’ Miranda — to act as brand ambassadors for its broadband product, TIM Live. RELATED: paiN Gaming changes gears with BMW sponsorship Along with Santos and Miranda, paiN will promote TIM Live by displaying the brand on its League of Legends team’s jerseys and through social media activations. According to TIM’s Residential Unit Dir...
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Games developer and publisherRiot Games has announced Brazilian ecommerce brand Submarino as the latest sponsor of the 2022 VALORANT Champions Tour (VCT) Brazil. In addition, Submarino will also be featured as the sponsor of VCT Game Changers, a programme by Riot Games that looks to promote and provide opportunities for women in esports. RELATED: LOUD forms ecommerce partnership with Submarino This is Submarino’s latest endeavour within the esports sector. Perhaps the brand’s highest-profile esports partnership was its deal with Brazilian organisation LOUD in 2021. Coincidentally, LOUD recentl...
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Brazilian esports organisation Vivo Keyd has announced a partnership with blockchain company Liqi. According to the release, the one year deal will see Liqi collaborate with the organisation to launch NFT and Fan Token products. RELATED: Vivo Keyd retains naming sponsor through 2022 Liqi’s brand will be displayed alongside Motorola and telecom Vivo on all of Keyd’s esports jerseys. This includes its Free Fire roster, which will play the title’s world championship this month. Vivo Keyd’s first batch of digital products by Liqi are predicted to be launched in May. The organisation’s CEO, Tiago X...
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Brazilian esports organisation MIBR (Made in Brazil) has announced a partnership with cryptocurrency exchange Bybit. As a result, the exchange will sponsor MIBR’s female and male rosters across various games such as CS:GO, Rainbow Six, VALORANT and Free Fire. Financial aspects of the partnership were not disclosed. RELATED: Astralis agrees three-year deal with cryptocurrency platform Bybit This is Bybit’s first sponsorship deal since entering the Brazilian market this year. Its partnership with MIBR is set to last for at least three years. Alongside MIBR, Bybit is a partner of high-profile esp...
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Brazilian esports organisation W7M Esports has announced its return to Garena’s Free Fire esports scene by unveiling a woman’s team that will play in the Brazil Woman League. In addition, W7M Esports also disclosed to Esports Insider how much its Brazilian Free Fire League (LBFF) slot was sold for back in August 2021. W7M Esports’ Founder, Felipe Funari, stated that the spot, which was ultimately sold to Bonde, cost around $1m BRL (~£163,000), confirming local speculations on the value. RELATED: Garena signs deal with Brazilian retail giant Casas Bahia According to Funari, the reason for sale ...
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Games publisher Riot Games has announced a five-year deal with bank Santander. The agreement will cover the whole official League of Legends esports scene in Brazil. Santander’s brand will be featured in the Brazilian League of Legends Championship (CBLOL) and in its Academy division. The Brazilian broadcasts of Mid-Season Invitational and League of Legends World Championship will also feature the new sponsor. RELATED: FURIA and FTX sign $3.2m sponsorship deal Santander’s debut in CBLOL is scheduled for Saturday, April 23rd, during the finals of the current split between Red Canids Kalunga and...
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Brazilian esports organisation FURIA has reportedly signed cryptocurrency exchange company FTX as its latest sponsor. Speaking to Esports Insider, FURIA confirmed that FTX will pay approximately $3.2m (~£2.48m) for the one-year deal. RELATED: FTX named official cryptocurrency exchange of the LCS FURIA told Esports Insider that the one-year contract is only the first step as the organisation aims to establish a ‘long term relationship’ with the sponsor. The official announcement of the deal is set to go out at 11pm BST on April 22nd. In 2021, FTX caused some noise in the esports scene when it a...
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Gaming hardware company HyperX has renewed its partnership with New Meta Entertainment (NME), the parent company of esports organisation Dignitas and media platform Raidiant. HyperX will remain the official peripheral partner of Dignitas and will also become the official peripheral partner of Raidiant. In addition, the hardware company has signed Dignitas VALORANT pro player Emmalee ‘EMUHLEET’ Garrido as an ambassador. RELATED: LDN UTD secures HyperX deal The two gaming brands have worked together since 2013. According to a release, HyperX will continue to work with NME on a content series cal...
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Games publisher Garena has signed a sponsorship deal with Brazilian retail giant Casas Bahia covering the rest of the 2022 season of the Brazilian Free Fire League (LBFF). The deal will be officially announced to fans by Garena, Free Fire’s publisher, on April 16th during the finals of the tournament’s current split. RELATED: Casas Bahia names Bruno ‘Nobru’ Góes Head Creative of Games After its introduction during the finals of the seventh season of the league, the Casas Bahia brand will also be featured during the Free Fire World Series (FFWS) in May and throughout the LBFF 8, which will be h...
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Peruvian esports organisation Thunder Predator has entered a sponsorship deal with live streaming platform Trovo. As a result, Trovo, owned by Tencent Holdings, will become the team’s headline sponsor. RELATED: Trovo selects Allied Esports to produce ‘Titans’ esports series Thunder Predator currently hosts a Dota 2 team. After achieving a Top 6 placement at the 2021 Singapore Major, the team qualified for The International 10, which is set to take place in October. Trovo is a growing live streaming platform. It appears to have a relative focus on mobile gaming, based on a list of its most watc...
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