superbowl
New York (AFP) - A record 123.4 million people tuned in for the Super Bowl which saw the Kansas City Chiefs beat the San Francisco 49ers 25-22 in an overtime nailbiter, the game's broadcaster has said. "CBS Sports' coverage... delivered the most-watched telecast in history with a total audience delivery of 123.4 million average viewers across all platforms," the network's parent company Paramount said in a statement late Monday. Viewership was "up 7 percent vs. last year's Super Bowl which was the previous record (115.1 million)... 202.4 million watched all or part of Super Bowl LVIII across ...
AFP
Las Vegas (AFP) - Usher delivered a Las Vegas-appropriate set heavy on glitz, choreography and nostalgia as he headlined Sunday's Super Bowl halftime show, but it was new music from Beyonce and the Taylor Swift cam that grabbed the most attention. Swift was the night's most-watched fan as she cheered on her boyfriend Travis Kelce, the tight end for the Kansas City Chiefs, from a luxury box with a coterie of famous friends. Swift's relationship with the charismatic Chiefs star has been a boon to television ratings, her every move offering headline fodder. At one point she delighted the interne...
AFP
Las Vegas (AFP) - With her Kansas City Chiefs jacket slung over her shoulder and her gold necklace bearing Travis Kelce's number, 87, music megastar Taylor Swift brought a bevy of celebrity friends to cheer her beau on at the Super Bowl in Las Vegas on Sunday. The 34-year-old pop icon was the brightest in a galaxy of stars attending the game after making a trans-Pacific dash back to the United States on Saturday, after performing in the latest leg of her money-spinning world tour in Tokyo. Closed-circuit footage screened inside Allegiant Stadium showed Swift arriving, and she was comfortably e...
AFP
New York (AFP) - The Super Bowl is here and that means millions of Americans will sit down on Sunday to partake in a national passion: watching commercials on TV. The final of the NFL season -- pitting the Kansas City Chiefs against the San Francisco 49ers -- is the US advertising industry's biggest event of the year. Companies will shell out an average of $7 million for 30 seconds in front of an audience that reached 115 million in 2023. This year, big brands have the sizeable challenge of competing for buzz with megastar Taylor Swift -- she will jet in from a concert performance in Tokyo to ...
AFP
Las Vegas (AFP) - The biggest party in American sport is about to get even bigger on Sunday when Las Vegas hosts the San Francisco 49ers and Kansas City Chiefs in what promises to be a Super Bowl blockbuster for the ages. The first-ever NFL championship finale to be staged in the glittering Nevada gambling metropolis was always going to be a money-spinning bonanza. But the budding romance between pop superstar Taylor Swift and the Chiefs' charismatic Travis Kelce virtually guarantees this year's showpiece has already hit the jackpot. The Swift-Kelce phenomenon has sent NFL viewing figures sky...
AFP
Las Vegas (AFP) - R&B star Usher on Thursday revealed he will be joined by guest performers when he takes the stage for the Super Bowl halftime show -- but did not disclose who made the cut. The 45-year-old eight-time Grammy winner will play Sunday before a star-studded 65,000-strong crowd at the Allegiant Stadium -- one of the most coveted gigs in the music business. The singer gave no names but said his guests could be artists he has worked with before in what is intended to be a celebration of his career. And one of those singers is none other than global superstar Taylor Swift, who is exp...
AFP
New York (AFP) - The Super Bowl, already a spectacle of American football, music and advertising, kicks off Sunday with yet one more attention-grabbing lure: megastar Taylor Swift cheering from the VIP suites. The 34-year-old pop culture icon has been very publicly dating tight end Travis Kelce of the Kansas City Chiefs, who will face off against the San Francisco 49ers in a bid to take the Lombardi Trophy back home. It's all but assured that legions of fans who don't care a lick about the outcome will be tuning into the game on the basis of Swift's mere presence. There's also speculation over...
AFP
Washington (AFP) - The world's most famous Kansas City Chiefs fan will make it to see beau Travis Kelce play in the Super Bowl, even though she is performing in Tokyo the night before, Japan's US embassy said Friday. Angsty fans have been speculating for days over how pop music icon Taylor Swift could do it all next weekend: perform a concert as part of her record-smashing Eras Tour in Tokyo, and hours later support star tight end Kelce as the Chiefs take on the San Francisco 49ers in Las Vegas. But the Japanese embassy in Washington moved decisively to reassure the public, while revealing it...
AFP
Los Angeles (AFP) - Pop music icon Taylor Swift is reportedly ready to make a lightning trip from Japan next month to see boyfriend Travis Kelce's Kansas City Chiefs in the Super Bowl. Swift and Kelce exchanged a lingering on-field embrace Sunday after the reigning champion Chiefs beat the Baltimore Ravens 17-10 to book their fourth trip in five years to the NFL's championship extravaganza -- which will be held in Las Vegas on February 11. Ian Rapoport of NFL Network and NFL.com, citing unnamed sources, said Swift would be there -- even though she has an Eras tour performance in Tokyo the nigh...
AFP
New York (AFP) - Hitmaker Usher will headline the Super Bowl halftime show in February, he and the NFL announced Sunday. The pop and R&B singer behind charttoppers including "U Got It Bad," "My Boo," "Yeah!" and "OMG" will helm one of the world's most-watched stages in Las Vegas during the sporting event scheduled for February 11, 2024. "It's an honor of a lifetime to finally check a Super Bowl performance off my bucket list. I can't wait to bring the world a show unlike anything else they've seen from me before,” Usher said in a statement. The 44-year-old from Atlanta is one of best-selling a...
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