timcook
Apple has apologised after a backlash over its advert – including from actor Hugh Grant – that showed valuable objects being pulverised. Following a backlash from fans if the firm and celebrities the company admitted the ad – which showed items including musical instruments and books being crushed by a hydraulic press – fell short of its goal of empowering and celebrating creatives. It added in a statement to marketing publication Ad Age: “Our goal is to always celebrate the myriad of ways users express themselves and bring their ideas to life through iPad. “We missed the mark with this video,...
BANG Showbiz English
Apple hat mit einem Werbeclip für sein neues iPad-Modell einen Nerv getroffen - nur nicht so, wie es sich der Konzern erhofft haben dürfte. Das Video sollte auf aufsehenerregende Weise die vielfältigen Fähigkeiten des leistungsstärkeren Pro-Modells der Tablets-Reihe betonen: In einer gigantischen Presse werden unter anderem Musikinstrumente wie eine Trompete und ein Klavier sowie Farbtöpfe, Kameras, eine Skulptur und ein Videospielautomat zerquetscht. Dann geht die Presse wieder auf - und in ihr liegt ein iPad. «Zerstörung der menschlichen Erfahrung»Viele Zuschauer empörten sich jedoch über di...
DPA (German)
Apple reported better-than-expected earnings for the second quarter of the fiscal year 2024, which propelled its share price up by over 6% in extended trading hours to nearly $184. The iPhone maker has also announced the largest share buyback program of $110 billion, further fuelling the tech giant’s stock rally. Apple’s earnings top Wall Street’s expectationsApple reported a net income of $23.64 billion, which is down 2% from a year ago. Meantime, the earnings per share stood at $1.53 on net sales of $90.75 billion, surpassing the estimated $1.50 and $90.01 respectively. The fastest-growing s...
Euronews (English)
Apple is seemingly set to unveil Apple Pencil 3 at a May 7 event dubbed 'Let Loose'. Tim Cook's tech giant has been rumoured to be working on a new pencil for the iPad, and now it looks as they it will be showcased during the digital event at 3pm. The CEO teased on X: "Pencil us in for May 7! #AppleEvent." As well as a new Pencil, a new OLED iPad Pro series, a 12.9-inch iPad Air, and a new Magic Keyboard are said to be part of the new product lineup. Meanwhile, Apple recently tightened iMessage's security to prevent future quantum computing hacking. The PQ3 protocol is a brand new defence algo...
BANG Showbiz English
The EU has announced it is investigating Apple, Meta and Google's compliance with the Digital Markets Act. If the Big Tech companies are found to have breached the regulation that aims to make the digital economy fairer and more contestable, they will have to pay hefty fines that could total up to 10 per cent of their annual turnover. Speaking at a press conference in Brussels, Belgium on Monday (25.03.24), EU antitrust boss Margrethe Vestager said: "We suspect that the suggested solutions put forward by the three companies do not fully comply with the DMA. "We will now investigate the compani...
BANG Showbiz English
Tim Cook has said China is "critical" in Apple's operations. The 63-year-old businessman, who has been the CEO of the company since 2011, is currently visiting Shanghai, amid declining iPhone sales in China. Now, according to the state-owned Global Times, Tim has said that country, which is one of the tech juggernaut's main suppliers for their devices, is "critical" for Apple's business. He said: "There’s no supply chain in the world that’s more critical to us than China. We’ve been building up and investing more and more. Today’s factories are so much more modern. And in 10 years from now, we...
BANG Showbiz English
Apple has dubbed the all-new Apple MacBook Air "the world’s best consumer laptop for AI". Tim Cook's firm has unveiled the "intelligent features" coming to its new M3 chip-powered laptop, which is the slimmest model in the range, including "powerful camera features, real-time speech to text, translation, text predictions, visual understanding, accessibility features." The M3 MacBook Air will also allow "optimised AI models" and can help with anything from math homework to image creation and video editing. It will also support Microsoft Copilot for Microsoft 365, Canva, and Adobe Firefly. A pre...
BANG Showbiz English
Apple will stop working on its electric cars programme, according to multiple media reports. The news was first reported on Tuesday by Bloomberg, which said that the team working on the project would begin to wind down with many shifted to artificial intelligence. The iPhone maker has reportedly been working on a multibillion-dollar electric car project since 2014 but there has been little public information about the move. In a podcast interview with tech journalist Kara Swisher in 2021, Apple CEO Tim Cook said he would be "coy" about the electric vehicle (EV) work Apple was doing. "If you so...
Euronews (English)
Tim Cook sees a "huge opportunity" for Apple with generative AI. The tech giant's CEO recently highlighted in an earnings call that the firm is planning to launch generative AI features later this year. He said: “As we look ahead, we’ll continue to invest in these and other technologies that will shape the future. “There’s a huge opportunity for Apple with generative AI and with AI, in general.” It's still early days for the technology that can produce content such as audio, text, code, video, images, and other data, but it's already raised concerns by the likes of Netflix, which believes the ...
BANG Showbiz English
Apple Car is still said to be in the works - but has reportedly been delayed until 2028. Codenamed Titan and T172, the EV, first announced back in 2014, will have a more basic Level 2+ system, according to Bloomberg. It had initially been expected to have Level 4 automation, with self-driving functionality for the likes of taxis. The EV was pencilled for release in 2026, but that has now been pushed back two years at least, as the makers prioritise less advanced features. Apple’s original goal for Project Titan was to create an autonomous car that does not have a steering wheel. Meanwhile, Tes...
BANG Showbiz English
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