Boost for Adidas profits as UK PM Sunak fails to put his foot in it with Samba trainers
German sportswear giant Adidas showed a robust sales performance for its iconic Samba trainers as it reported earnings up for the first quarter of 2024. Media fears some weeks ago that Sunak being seen wearing the trainers might put buyers off have proved unfounded. Adidas reported a revenue of €5.46 billion, an increase of 3.5% on the same quarter last year. Net income came in at €171 million, a significant change on the €33 million loss seen in the first quarter of 2023. Operating profit for Q1 2024 was €336 million, up considerably on the €60 million seen for the same period last year. Earn...