valorant
Games developer and publisherRiot Games has announced Brazilian ecommerce brand Submarino as the latest sponsor of the 2022 VALORANT Champions Tour (VCT) Brazil. In addition, Submarino will also be featured as the sponsor of VCT Game Changers, a programme by Riot Games that looks to promote and provide opportunities for women in esports. RELATED: LOUD forms ecommerce partnership with Submarino This is Submarino’s latest endeavour within the esports sector. Perhaps the brand’s highest-profile esports partnership was its deal with Brazilian organisation LOUD in 2021. Coincidentally, LOUD recentl...
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South Asian tournament organiser Skyesports has partnered with content platform Rooter and chip manufacturer AMD for the upcoming season of the Skyesports Champions Series (SCS). AMD will be the presenting partner for the VALORANT tournament. Moreover, the SCS will be ‘powered by’ Rooter. As a result, Rooter will broadcast the regional language streams for the event in Tamil, Telugu, Bengali and Malayalam. RELATED: Skyesports partners with Riot Games for South Asian VALORANT tournament Hindi and English streams will be broadcasted on Rooter and YouTube. AMD will provide CPUs and other componen...
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German esports organisation PENTA has partnered with gaming furniture brand MAXNOMIC for the next six months. The gaming chair brand will equip the PENTA esports centre in Berlin and become the official gaming chair partner for the esports organisation. According to the release, there is an option to extend the agreement. RELATED: QLASH and MAXNOMIC extend partnership for 2 years PENTA previously partnered with racing seat manufacturer Recaro and was without an official chair partner since that partnership ended in 2020. The German esports company fields teams in VALORANT, PUBG and CrossFire, ...
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Amazon Prime Gaming has announced a multi-title partnership with game developer Riot Games. The deal sees Amazon Prime subscribers gain access to exclusive in-game items and cosmetics in League of Legends, League of Legends: Wild Rift, VALORANT, and Legends of Runeterra. RELATED: European Masters reveals Amazon partnership Prime Gaming will also become a global sponsor across Riot Games’ esports titles. The partnership, set to run through 2022, will include sponsorships of League of Legends competitions in North America and EMEA regions. Prime Gaming has been providing its subscribers with in-...
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Game publisher Riot Games announced the acquisition of media technology startup Kanga. Kanga will join Riot’s Global Digital Esports group where it will focus on developing digital fandom features and experiences. Financial details of the acquisition have not been revealed. RELATED: Riot Games promotes Naz Aletaha to Global Head of League of Legends Esports Founded in 2018, Kanga is a startup focusing on creating ‘fan-hubs’ that facilitate exclusive content, social wagering, merchandise sales, and video content aggregation specific to an individual’s favourite esports teams and streamers. The ...
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The name KRÜ Esports dotted headlines around the industry last October when Manchester City’s Sergio ‘Kun’ Agüero was announced as the Founder & CEO of the newly forged organisation. Joining the growing ranks of footballers entering esports, Agüero’s org has quickly ascended the ranks in a number of titles, earning the admiration of fans. In a November 2020 interview, Agüero told ESI sister brand, The Esports Journal: “To be clear though, KRÜ is not a hobby. We are an organisation that wants to grow and become a club that fans will choose to cheer for.” While the org’s VALORANT roster is compe...
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Immortals Gaming Club (IGC) has announced, through its gaming platform Gamers Club, a League Of Legends: Wild Rift Tournament. IGC also revealed that the event, called Conquest, will be sponsored by gaming peripherals brand Razer. RELATED: Intel and Acer announced as sponsors for IGC’s Pride Cup The Wild Rift Tournament, which features a prize pool of $BRL 15,000 (£2099,73), will include three stages and two qualifies, with 128 teams competing through an open qualification format. Razer will also sponsor other tournaments from IGC, called Rift and Chroma Cup. Both are going to be tournaments f...
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Brazilian marketing and publicity companyGaming Culture has partnered with gaming monitor brand AOC to launch the second edition of Girl Pwr VALORANT, an all-female esports tournament. The tournament has been announced as one of the events featured forVALORANT Game Changers, Riot Games’ support project to promote and develop the title’s female esports ecosystem. AOC will sponsor the event as part of the agreement. RELATED: Banco do Brasil partners with Visa to launch BB Game Series The first edition was held last year and featured the likes of Fire Angels (now renamed INTZ Angels) and Vikings ...
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