Sportswear firm Adidas shows healthy Q1 growth, except North America

The logo of the sporting goods manufacturer Adidas on a blue jacket. Daniel Karmann/dpa

German sporting goods group Adidas has achieved robust growth at the start of the year - with the exception of the important North American market.

There, sales in the first quarter fell by 4% on a currency-adjusted basis, the company announced when presenting its final figures on Tuesday.

Wholesale in North America had recently suffered from continued high stock levels.

In contrast, currency-adjusted sales in China rose by 8%. One of the biggest growth drivers was Latin America with an increase of 18%. Europe also recorded double-digit growth of 14%.

Group sales rose by 4% to just under €5.5 billion ($5.9 billion), with negative currency effects having a negative impact. Adjusted for currency effects, growth amounted to 8%.

The bottom line was a profit of €170 million, after a loss of €39 million. Adidas had already presented preliminary figures for the quarter in mid-April and raised its forecast for the year.

Overall, inventories continued to normalize, decreasing by 22% or €1.2 billion to €4.4 billion.

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