BMW launches Naomi Campbell-inspired vehicle at Cannes Film Festival

BMW unveiled a new premium luxury vehicle inspired by supermodel Naomi Campbell on Thursday.

The BMW XM Mystique Allure was launched at the 77th Cannes Film Festival.

Inspired by Campbell's favourite colour, the vehicle's exterior is a shade of ultramarine blue, with a matte finish.

It comes with a sound system created by film music composer Hans Zimmer.