There is a new running shoe on the market that is so good at its job that World Athletics has banned competitors from wearing them in their races.
While you don’t need fancy equipment to work on your physical activity, intermediate and veteran fitness freaks are often upping their efficiency through the power of dedicated products like resistance bands, running shoes, and fitness trackers. It’s also worth noting that working out should be fun, and what’s more fun than showing off a new pair of crepes?
The running shoes so good, they’re illegal
In just over a month, sportswear brand Hoka will open a brand new flagship store on New York City’s legendary 5th Avenue. Though customers will undoubtedly queue for miles to grab pairs of the Bondi 8 and Clifton 9, the true crowning jewel of the experience will be the brand’s newest shoe, the Skyward X.
The new running shoes were unveiled on April 25 and were initially described as “maximalist cushioned performance running shoes.”
Colin Ingram, Vice President of Product and Apparel at HOKA, said: “The Skyward X is the result of extensive testing, prototyping, and thoughtful innovation, creating something entirely new for HOKA. We increased the stack height and completely reimagined our use of elements like PEBA foam and carbon fiber plates, typically associated with race day products, to create a super running shoe that provides core runners with a supremely plush experience for their daily miles.
“Our team started with a blank slate to innovate the signature cushioned ride that HOKA is known for. We are looking forward to sharing the unique Skyward X ride experience with everyone to try out on the roads.”
The shoes are so comfortable that social media users have admitted to running for the first time because of them. As reported by The New York Times, one person said: “When I first put them on, I couldn’t believe how comfortable and bouncy they were… I blew my marathon goal out of the water while wearing these. Unreal shoes!!”
Why are the shoes banned?
The Skyward X running shoes are reported to have a revolutionary suspension system with a 48-millimeter stacked height, which is way above the World Athletics requirement of 40 mm drops or less.
Other shoes banned in professional competitions include the Adidas Adizero Prime and the New Balance Supercomp Trainer.
The Skyward X shoes are now available for purchase at Hoka for a staggering $225. They currently come in Lemonade & Sunlight, and Blanc De Blanc & Virtual Blue.
