IHOP will now be introducing lunch and dinner items to their menu, rebranding their chain to be called IHOb, just for now.
The “b” stands for burgers, of which there will be a new “Big Brunch” burger with bacon, a fried egg topped with a browned potato on the menu.
Not all locations will see a name change, but the President of the pancake franchise, Darren Rebelez, wants to make it clear that burgers will now be of equal priority to the item that gave fame to the chain.
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“We are definitely going to be IHOP,” Rebelez told CNNMoney. “But we want to convey that we are taking our burgers as seriously as our pancakes.”
The flagship store in Hollywood will temporarily be flipped to “IHOb,” but will eventually revert back to its original name.
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After the IHOP (IHOb) twitter account announced the rebranding change in the tweet below, fans spent the last week trying to solve the question of the “b.”
Today the IHOP (IHOb) twitter account tweeted this video, unveiling the new addition to the franchise.
The idea behind this game was to get people talking about the switch from IHOP to IHOb, and it seemed to work.
“The vast majority of people were having fun with the name change and were trying to solve the riddle. They had fun for a week trying to figure it out,” Rebelez said.
All the commotion surrounding the name change was simply a marketing ploy. Bottom line is that the pancakes are here to stay, the burgers are something new and the name change is temporary.
However, that won’t stop Twitter from reacting.
