Berlin (AFP) - German sports equipment and clothing company Puma scored a significant goal Thursday by announcing a global partnership deal with City Football Group, who own Premier League champions Manchester City.
A spokesperson for Puma declined to tell AFP the duration or financial terms of the "long-term" contract, but UK media report the kit deal is for 10 years and worth £650 million (758m euros, $863.4m).
A figure of £65m per season would be a huge increase on Man City's current sponsorship deal with Nike, who reportedly pay the Premier League leaders around £20m per year.
Puma will kit out the men's, women's and youth football teams of Pep Guardiola's giants Man City, plus their five sister clubs.
Melbourne City FC in Australia's A-League, Spain's Girona FC, Club Atletico Torque in Uruguay and Chinese second-tier side Sichuan Jiuniu will also wear the Bavarian firm's leaping-cat logo.
"Puma's partnership with City Football Group is the largest deal that we have ever done - both in scope and ambition," said Bjorn Gulden, CEO of Puma.
"We are very excited to partner with City Football Group, whose success, ambition and drive for innovation has seen them setting new standards, on and off the field."
The City Football Group is a holding company under the ownership of the Abu Dhabi United Group.
"Our relationship with Puma, covering five City Football Group clubs across four continents, will reset the model for sports partnerships," said Ferran Soriano, CEO of City Football Group.