Apple CEO Tim Cook says technology has paid its part in bringing about societal changes. Following the death of African American man George Floyd - who died after a police officer knelt on his neck for almost nine minutes during his arrest in Minneapolis, Minnesota, last month - and the subsequent Black Lives Matter movement protests for racial equality, Cook has said he's "humbled" that the firm's iPhone's and other camera phones have made it impossible to ignore injustices like this. Speaking to John Dickerson on CBS's '60 Minutes', he said: "We are humbled by it. "If you look back in time, some of the most dramatic societal changes have occurred because someone captured video. "This is true about things that happened in Birmingham; it was true about things that happened in Selma." It was the video clip of the death George which led to the global protests. Meanwhile, Apple recently announced their $100 million Racial Equity and Justice Initiative. On the impact of camera phones, Cook said: "I think fundamentally, this one will change the world. "The thing that has changed though and we're very proud of this, is that we put a camera in everybody's pocket. "And so, it becomes much tougher as a society, I believe, to convince themselves that it didn't happen, or that it happened in a different manner or whatever it might be." In May, Cook sent an email to his employees to address George's death and admitted "we must do more" in regards to being more inclusive. Part of the memo read: "At Apple, our mission has and always will be to create technology that empowers people to change the world for the better. "We've always drawn strength from our diversity, welcomed people from every walk of life to our stores around the world, and strived to build an Apple that is inclusive of everyone. "But together, we must do more..."
