Kanye West filed to trademark 'West Day Ever' slogan

Kanye West has filed to trademark the phrase "West Day Ever". The 43-year-old rapper and fashion mogul has put in a request to protect the new catchphrase for use on more than 100 different types of apparel, including t-shirts, hoodies, tracksuits, bomber jackets, turtlenecks, jumpsuits, g-strings, beanies, blazers, infant wear, and footwear. According to TMZ, Kanye filed the trademark documents on June 26, which was the same day he used the slogan whilst announcing his 10-year brand deal with Gap, with whom he will launch a new line called Yeezy Gap.

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