US broadcast giant NBC recorded the highest average viewership per game for its coverage of Premier League football in four years during the 2019/20 season, reports, www.sportspromedia.com/.
Based on national data from Nielsen and digital data from Adobe Analytics, although not including Spanish language broadcasts or streaming data from NBC Sports Gold and Peacock Sports Group, NBC averaged a total audience delivery (TAD) of 462,000 viewers per match window during the campaign - the highest average Premier League viewership since 2015/16. Viewership was pacing at four per cent ahead of the previous season before the coronavirus pandemic lockdown shifted the Premier League's distribution schedule, eventually finishing one per cent up.
The five matches broadcast on linear television for the Premier League's final matchday registered a combined TAD of 1.7 million viewers, again not including the five matches streamed on NBC Sports Gold or Peacock.
The top five local audience markets for NBC and NBCSN's Premier League coverage for 2019/20 were Washington DC, Philadelphia, Tampa, Seattle and Baltimore.
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