Borderlands' creators want longevity

The makers of 'Borderlands' want gamers to "interact" with the game "over time".

Randy Pitchford, Gearbox Software founder and executive producer, is keen for the action role-playing first-person shooter video game to hold a special place for its fans and be something that you play over a longer time rather than go for a quick win.

Pitchford said: "Yeah, I'm pretty proud of it. It's been interesting, there's a paradox that I think lives in the minds of all artists and creators - especially now - where, on the one hand, we want to believe in the value of what we're doing, but at the same time, there is this fear and terror of all the things that are going to kill us and all the things that aren't good enough for us. That's one of the reasons why, from the very beginning of Gearbox Software, we've always thought of our games and our projects from a hobby perspective. We wanted people to interact with our games, not as something that you quickly play, consume, and put down, but that they can engage with and interact with over time."

And Pitchford wanted its fans to follow a story with the third release.

He added to GameSpot: "Yeah, we could do a lot with this franchise at this point. Like before, we were thinking about what to do before the launch of Borderlands 3, we were like, 'Why don't we just do a whole prequel again? After we do Borderlands 3, we can go back and make that second pre-sequel.' But then we thought, 'Why don't we just do it in order? Why don't we make that DLC story now and do it in a way to give it to the people that are still playing Borderlands 2?' So we committed to that, and I think we also expected and knew that when we announced Borderlands 3, that it would create a lot of life with Borderlands 2 again."

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