APCON, NBC to collaborate on advertising code, media debts

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THE Advertising Practitioners Council of Nigeria (APCON) and National Broadcasting Commission (NBC) have agreed to collaborate in ensuring the resolution of the age-long industry debt, adherence to advertising code among other critical industry issues.

The APCON Registrar/Chief Executive, Dr. Olalekan Fadolapo recently met with the Acting Director General of the National Broadcasting Commission, Professor Armstrong Idachaba to seek collaboration and promote policies that will improve the advertising industry and strengthen intersectoral relationship.

Fadolapo who hinted on the plan by APCON to develop a new business framework and Standard Operating Procedure(SOP) for the advertising industry, stated that the business framework will be comprehensive and will address critical industry concerns which include industry debt, payment policy, inter and intra sectoral relationships among other issues.

The APCON Registrar stated that NBC is expected to make substantial input and adequately participate in the formulation of SOP for the industry.

He said, “While the SOP will require stakeholders’ participation, the APCON Registrar sought the mutual collaboration of NBC as a government regulatory agency to support and ensure compliance.”

In his remarks, the Acting Director General of NBC, Professor Armstrong Idachaba expressed delight at the call for collaboration by APCON, reaffirming the commitment of NBC to partner with APCON in every area of interest that will improve the long-standing relationship and the respective mandate of the two government agencies.

He assured the APCON Registrar on the support and participation of NBC in the formulation and implementation of the SOP, stressing support for the APCON Registrar on Zero Debt Tolerance policy of the broadcast media and the revised broadcast code.