From shoes to meal prepping to pet supplies, there is a subscription box offering to deliver it straight to your door every 2-3 months.
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The convenience of these boxes seems almost too good to be true.
Are they a safe investment?
Answer: absolutely!
The success of subscription boxes pivots on the immeasurable value they offer to customers.
At the core of every good business venture is a problem that is being solved. If you are looking for a safe bet in 2021, you might want to consider subscription box companies because they solve a LOT of problems consumers have in the era of the dreaded coronavirus.
And the coronavirus is not going away any time soon.
You should be sure that all of your investments can weather the storm.
History
Subscription boxes began as a means to expose consumers to brands and products within a niche marketplace that they would not be exposed to otherwise. In exchange, consumers are often promised that the products in the box are provided at steep discounts.
An example of this type of box might be FabFitFun, which gives buyers the opportunity to sample trendy products in the beauty space at discounted rates.
But subscription services have moved beyond the sampler model. Now, consumers can buy recurring subscription boxes catering to every need imaginable. From meal planning to shaving to dog food, you can have all of your shopping done regularly without having to lift a finger!
One of the features that draws consumers to subscription boxes is one that ought to draw the eye of investors, too. When using this service, customers only have to make the decision to purchase ONCE.
But you still receive that check each month, which you can count on for months to come.
Pretty neat, huh?
Personalized
There is a subscription box service catering to every niche imaginable.
For instance, kidpik, a kids clothing box, caters to parents whose young children are constantly outgrowing their clothes. But it doesn’t stop there.
A fixture of many subscription box services, kidpik asks clients to take a style quiz, so kidpik can curate a box that matches your needs perfectly.
In the age of social media, where every consumer has a unique identity they are looking to express through their purchasing habits, it is important to offer services which make the end-user feel “seen.”
Subscription boxes will only continue to grow in number as consumers demand more and more options, tailored specifically to their singular identities.
Convenience
The entire appeal of subscription boxes is their ability to conform to YOUR needs. You do not need to abide by a business’ hours or by anyone else’s rules.
You can choose what delivery schedule works for you and your family and how frequently you would like to receive the box.
Some boxes also allow you to change the contents of the box before arrival. Most will allow you to skip a box or two depending on your needs.
Environmentalism
So many subscription boxes today offer low to no waste packaging and shipping options. This is great for conscientious consumers, and it’s great for the marketers at these companies, too, who can capitalize off the growing “green” trend!
But even subscription boxes who don’t opt in to capitalizing on ecofriendly marketing trends can appreciate that subscription boxes save companies money. There is one less middleman to reckon with between supplier and consumer.
Plus, driving the goods directly from the warehouse to the buyer’s door cuts down on Co2 emissions by reducing the number of vehicles on the road.
No matter which way you slice it, the planet is coming out on top.
COVID Friendly
Whereas snail mail was once reviled as a relic of the past, the advent of the coronavirus and consequent social distancing guidelines have revived the practice. Now that we are forced to stay home (ahem...) we can truly appreciate the convenience of having things shipped to our home.
And with contactless delivery and strictly enforced guidelines, there is no reason to fear contracting COVID-19 from mail delivery. With proper hygiene and precautions, you should feel safe using the postal service.
And when it comes to investing, you always want to ensure the safety and security of your investments.
Conclusion
There is no business quite like the business of subscription box services. The personalized and convenient model which prioritizes end user experience will continue to be successful for that reason: it centers consumers’ needs!
And in the middle of the coronavirus pandemic, every business ought to keep the client’s experience at the front of mind. People need to feel heard and seen now more than ever.
The post Sponsored: Why Subscription Boxes are Worth Your Investment appeared first on ValueWalk.
