What electric toothbrushes essentially do is optimise and automate an oral hygiene routine that is often considered mundane and not given the diligence it deserves.
By Jisha Krishnan
Did you know that the first toothbrush with nylon bristles –Dr. West’s Miracle-Tuft Toothbrush – was developed in 1938, while the first electric toothbrush – Motodent – was patented in 1937? Despite that, electric toothbrushes haven’t caught on as the preferred oral hygiene tool in most countries.
Personally, I found it hard to justify spending 50-100 times more than the price of my modest, manual toothbrush on an electric model. However, I recently got one as a gift and I have to admit that my teeth feel cleaner and brighter – like I’ve got them polished at the dentist!
The experience compelled me to read more about the global trends, use of technology in oral care routine, research in the area, and more. Here’s what I found:
All eyes are on China & India
As per market research, the electric toothbrush market was valued at USD 2.25 billion in 2019 and is projected to reach USD 3.42 billion by 2027. While North America and Europe, currently, hold the majority market share, Asia Pacific is considered to be the fastest-growing region in the segment.
Developing economies, particularly China and India, with their high population base, increasing disposable income, and growing awareness about dental hygiene are expected to drive the next wave of growth. Key players, such as Colgate-Palmolive Company, The Procter & Gamble Company, Koninklijke Philips N.V., Omron Healthcare Inc., Panasonic Corporation, etc., are adopting expansion strategy in this region to gain maximum market share in the coming years.
Compare & contrast
What electric toothbrushes essentially do is optimise and automate an oral hygiene routine that is often considered mundane and not given the diligence it deserves. Electric toothbrushes fall into two main categories: Oscillating rotary heads (that spin as well as move back and forth) and sonic/ultrasonic brush heads (that vibrate back and forth extremely fast).
Pros:
- Complete cleaning: Electric toothbrushes are designed to automatically brush your teeth on multiple axes simultaneously, resulting in deeper, complete cleaning. They help in the effective removal of plaque and calculus from the oral cavity, thereby reducing oral problems such as gum diseases and tooth decay. Consistent performance is the key.
- Better experience: Electric toothbrushes can help improve brushing habits and enhance the daily experience through the use of smart technology. For instance, most models come equipped with two-minute timers to ensure you brush long enough, yet not so long that you damage your teeth or gums. Some also come with a warning alarm in case you apply too much pressure to the gums.
- Longer lasting: Unlike manual toothbrushes that need to be changed every two-three months, electric toothbrushes come with replaceable brush heads – perhaps, generating lesser plastic waste. Also, they are easily portable, while travelling.
Cons:
- Cost factor: No matter which model you choose, an electric toothbrush is going to cost much more than a manual one. You also have to consider the recurring cost (depending on the brand) of the brush heads that will have to be replaced three-four times a year.
- Sound & sensation: If you are sensitive to loud sounds, an electric toothbrush can be an irritant. Also, it may take a while to get used to the movement/vibration and new sensations while brushing.
Research says
A study conducted over a period of 11 years in Germany found that those who used electric toothbrushes had better overall oral health, including less gum disease and tooth loss than those who used manual brushes.
In another scientific review that analysed 56 studies, researchers found an 11% reduction in plaque in the short term and a 21% reduction in the long term in people who used electric toothbrushes as compared to those using manual toothbrushes.
There have also been small studies that demonstrate the benefits of using electric toothbrushes in people with disabilities and dexterity issues. Right from young children and the elderly to post-surgical patients and people with braces, electric toothbrushes can be more effective than manual ones. Also, with rechargeable batteries, they have become an easy tool to ensure deep, yet gentle cleansing for the teeth.
All said & done
The answer to whether you should replace your regular, manual toothbrush with an electric one boils down to two factors – personal preference and price.
In case you decide to invest in an electric toothbrush, the choices are many – depending on how much you are willing to spend and how ‘smart’ you want your toothbrush to be. There are smart apps for tracking your brushing sessions, brushing pressure sensitivity, average brushing acceleration, and oral hygiene habits. Yes, technology can teach you to brush better.
Ever since I’ve started using an electric toothbrush, I know that my pearly whites are healthier, brighter, and happier!
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