Facebook reverses news ban in Australia

Facebook has reversed its ban on news content in Australia.

The social media giant had blocked news to Australian users due to a dispute over a proposed law that would force it and Google to pay news publishers for content.

But Australian Treasurer Josh Frydenberg said that Facebook chief Mark Zuckerberg had informed him that the ban would end "in the coming days" after the pair had talks and agreed that amendments would be made to the legislation.

He told reporters: "Facebook has re-friended Australia."

The proposed law aims to set up a "fairer" negotiation process between tech companies and new outlets over the value of content. It has been strongly opposed by Facebook and Google, which argue that the code misunderstands how the internet works - with the former arguing that it gets little commercial gain from news.

The Australian government has recently been debating the law, which is seen as a possible test case for global regulations.

Facebook revealed that it decided to end the ban having been reassured by conversations with the Australian government.

Campbell Brown, vice president of global news partnerships for the site, said: "Going forward, the government has clarified we will retain the ability to decide if news appears on Facebook so that we won't automatically be subject to forced negotiation.

"We have come to an agreement that will allow us to support the publishers we choose to, including small and local publishers."

Google had also threatened to withdraw its primary search engine from Australia until recently agreeing a deal with local media companies.

© BANG Media International