Cloud gaming is not a top priority for Nintendo

Cloud gaming is not a top priority for Nintendo.

The Japanese gaming giant doesn't think that cloud gaming will become the dominant format in the industry yet but Nintendo is always adapting to a changing market.

Nintendo's President, Shuntaro Furukawa told Nikkei: "With the rise in popularity of smartphones, our strategy is to grow the population of people who play video games. People all over the world enjoying games by utilising the various features of smartphones, personal computers, and dedicated gaming consoles. I’m sure new offerings like cloud gaming and streaming will emerge, but they won’t be a top priority when choosing what game to play.

"I think the most important things there are the contents of a game as well as the kind of games you can play. On the other hand, technological advances can make a big difference to the gaming experience itself. Since this can happen at any time, we’re always actively researching technologies that could be the starting point of something fun."

It comes after Furukawa previously said he sees a future featuring "cloud and streaming technologies" and is looking for ways to integrate it with their current gaming offerings.

He said: "While we don't expect all games to become cloud games any time soon, the technologies are definitely advancing. We see a future where cloud and streaming technologies will develop more and more as a means of delivering games to consumers. We must keep up with such changes in the environment. That being said, if these changes increase the worldwide gaming population, that will just give us more opportunities with our integrated hardware and software development approach to reach people worldwide with the unique entertainment that Nintendo can provide."

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