After rainbow cake and fluffy pancakes, the "tortilla challenge" is the latest foodie fad taking the TikTok social network by storm.
The trend started late December, and -- as is often the case with TikTok -- revolves around a recipe that isn't particularly complicated. This time, it's a tortilla-sandwich mashup that has sparked the internet's creativity. The idea is simple. You take a Mexican flour tortilla -- the flatbread used to make burritos -- divide it into four sections making just one slice from the edge to the center, then place four different ingredients onto it -- one in each section -- before folding up the tortilla to make a sandwich. You can even place it under the grill to enjoy your culinary creation warm.
A golden recipe
The recipe has proved a hit, with the snack's associated hashtag totaling over three billion views on TikTok. And, the cherry on the tortilla is that one Mohamed Hadid -- father of the very famous Gigi and Bella -- even jumped on the trend with a Mediterranean-flavored creation using labneh, za'atar, olive oil and cucumber.
Now, the movement is starting to cross over from TikTok to Instagram. And, if you fancy having a go at this challenge yourself, remember that -- sweet, savory, you name it -- anything's possible when it comes to foodie social media trends.
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